Wednesday, July 29, 2009

Traffic - Sale - Loyal Customer How To Make It Work?

. Wednesday, July 29, 2009
By Frederick Mitchell

Are you in the situation, when your sales are not increasing, even if your website is generating a ton of traffic? Do you feel that you are very close to start earning money, but you still need to make some changes to make it all work for you? Actually, there are opportunities to boost your conversions, and here are some useful tips for you.

To begin with, be ready not to get a conversion from a first time visitor. Your product may be great and your offer may be attractive, but it doesn't mean a person will want to buy from you on a first visit. So, instead of making this common mistake and trying to sell, get visitors contact details and follow up with your offer after.

Secondly, make your offer work as a well organized process. Don't offer people too many choices at once, they will be confused and will not go through any of them. Offer them something for free in the beginning, get their contact info in return and lead them to sales page after.

Then you need to communicate customers the benefits they can get from your products. People care about emotions more than a product itself, so make sure you tell them about how they are going to feel when they will use the product and which problems they can resolve by doing so.

Fourth, try to make your offer urgent, make customers feel that if they don't purchase something now, they will loose a great deal, because if you don't people will always take time to think about it and might never come back to this again.

Finally, make your call to action clear and directive. Tell people what to do and never assume that they know anything. This means that you don't just put a submit button on your page, it means that you also TELL them EXACTLY what to do with it. Positioning yourself as the expert means that you are assuming that people are going to do what you say without questions. Be this person when it comes to your visitors.

So, see if your internet marketing strategy is missing some of these principles out, apply them in your online business and you will be able to increase the number of your clients dramatically.

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