SEO is quite a new industry. But although it hasn't been around for too long, it's one of the fastest developing niches online. The reasons for this are obvious. No matter how you look at it Google, Yahoo!, Bing and a handful of other search engines are the major source of online traffic. And it looks like the situation won't radically change soon. This ties your website's rankings on these search engines directly to your bottomline. Love it or hate it SEO is here to stay and you can't succeed without it.
SEO tools can be available free or paid. The first tool I would like to begin the topic with is the Analytics tool. This tool enables you to determine what key words are potential attractants of a good flow of traffic. Finding your current rank will not help you as significantly as learning about the change in your ranking on introduction of new key words.
It also helps you to track down the heavily contested key words so that you incorporate them less and use other key words which have a less stiff competition. Google Analytics, Piwik, Site Meter, Webalizer, Awstats and Stat Counter are to name a few of the free Analytics tools. Clicky, Indextools and Weblog experts are in the affordable end of the Analytics tools spectrum whereas WebTrends and Omniture occur at the expensive end.
Although the traffic behind the keyword is important it's not the only factor that matters. The cornerstone of effective keyword research is the right focus. You need to target the search terms and phrases that are closely related to your business, your products and your customers' needs. If you get to rank high for broad terms you'll get more clicks, but on the other hand ranking for long tail will bring you more conversions and will ultimately provide a higher ROI.
SEO Tools You Can Use: There are quite a number of keyword research tools (both free and paid) that will help you develop your keyword list, estimate the potential traffic and set the priorities. Some of the best are Google Adwords External Keyword tool, Google Search Based Keyword Tool, Wordtracker, Keyword Discovery, Word Stream and Rank Tracker.
You can find many valuable SEO tools online that can work wonders for your website. Sure shot method of success of getting good traffic is when other websites have active link to your site. It can be attained by exchange of links that diverts back to your website. Your site should also link back to other sites so that they do it for yours. Just having these SEO tools do not guarantee success, they have to be tested and tried properly and suit your website business.
SEO tools can be available free or paid. The first tool I would like to begin the topic with is the Analytics tool. This tool enables you to determine what key words are potential attractants of a good flow of traffic. Finding your current rank will not help you as significantly as learning about the change in your ranking on introduction of new key words.
It also helps you to track down the heavily contested key words so that you incorporate them less and use other key words which have a less stiff competition. Google Analytics, Piwik, Site Meter, Webalizer, Awstats and Stat Counter are to name a few of the free Analytics tools. Clicky, Indextools and Weblog experts are in the affordable end of the Analytics tools spectrum whereas WebTrends and Omniture occur at the expensive end.
Although the traffic behind the keyword is important it's not the only factor that matters. The cornerstone of effective keyword research is the right focus. You need to target the search terms and phrases that are closely related to your business, your products and your customers' needs. If you get to rank high for broad terms you'll get more clicks, but on the other hand ranking for long tail will bring you more conversions and will ultimately provide a higher ROI.
SEO Tools You Can Use: There are quite a number of keyword research tools (both free and paid) that will help you develop your keyword list, estimate the potential traffic and set the priorities. Some of the best are Google Adwords External Keyword tool, Google Search Based Keyword Tool, Wordtracker, Keyword Discovery, Word Stream and Rank Tracker.
You can find many valuable SEO tools online that can work wonders for your website. Sure shot method of success of getting good traffic is when other websites have active link to your site. It can be attained by exchange of links that diverts back to your website. Your site should also link back to other sites so that they do it for yours. Just having these SEO tools do not guarantee success, they have to be tested and tried properly and suit your website business.
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