Saturday, January 23, 2010

Paper Bag Printing: An Eco-Friendly Advertisement Tool

. Saturday, January 23, 2010
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By Jocelyn Santos

Durable paper bags bearing the company's brand name can grab attention of potential customers. They can be very effective promotional tools and cost saving as well especially if you order in large volume, which cuts the cost of paper bag printing drastically.

Consumer psychology says that people can't resist reading whatever is printed on these bags when they are out in a store, or waiting in a line. Companies can take advantage of this fact and for that they should give away paper bags bearing the company's logo.

Paper bag printing can harvest decent profits for the company for several other reasons besides these. Easy mobility is one of the most important aspects of a paper bag. This means that your brand goes places with the bag and grabs attention of a large number of people who encounter the person carrying the bag.

People do not throw these bags away quickly because they are quite durable, have a good load capacity, and are great in terms of utility. Companies can show their support for environmentalists by getting these bags created from recycled paper, and this eco-friendly approach will generate a favourable image of the business in the minds of customers.

Paper bags serve as great choice for distributing any corporate gifts to both potential customers and company partners in a conference or other such occasions. The bag has the power to keep reminding these people and others around them of the organization for a long time.

But never go for poor quality bags, as that will adversely affect the faith and goodwill of the company in the market. It is quite straightforward to get good quality paper bags made, as there are several paper bag printing companies in any area that will be able to come up with a bag which will fit your requirements perfectly and develop a good impression on the customers.

So, use paper bags. These are only simple things to utilize, but with big importance in marketing and advertising aspect. By utilizing paper bags, you also aid in saving our environment.

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How Name Cards Can Make Your Business Prosperous

By Ingrid Ochua

Name card printing is one of the first things that you need to do to build lasting relationships with your customers. The cards help clients stay in touch with business' representative and consequently help improve sales.

Several important things must be followed while spending on name card printing. First ascertain who the target audience are beforehand. A card should be customized with respect to the sort of people you are most likely to give it away to; so keep that in mind, and let your preferences be known to the name card printing company that you've engaged for the purpose. You will have a wide range of designs to choose from, as such organizations generally keep in-house designers at hand who have access to all types of graphic design software.

The card should be able to trigger a recall of your business' offerings, so that prospects are prompted to contact you. It should obviously carry all the necessary information. Put a smart tagline that defines your brand and make sure to include your name, the name of the organization, your company contact details and the webpage of the organization.

The quality of name card printing should be classy. Colours should not smudge or overlap and the text should be legible. To add an aura of authority to the image of the business, use paper that is stiff and heavy. You can also play with colours, and whether you pick to use a coloured paper or just a striking background image, it is solely your personal choice.

To be able to implement these aspects, it is advisable that you have proper communication and correspondence with the name card printing company. Name cards add a professional edge to relationships, and you must acknowledge their significance or risk losing the customer's respect for your company.

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Design Considerations Involved In Paper Bag Printing

By Carlo Green

In this age of increased environmental consciousness, paper bags are the preferred alternative of most companies for selling their products at retail outlets. These bags are not only environment friendly but also lesser expensive than other products for production and printing.

Paper bag printing can be seen as an expertise that has been perfected by many printing services companies throughout the world who are repeatedly surprising customers with the superior quality of their work. The predecessors of modern paper bags were the grocers' brown bags that were very plain and were devoid of designs. However, these days, they have evolved into something that is both attractive and sturdy.

There are various fundamental design factors that need to be focused on when opting for paper bag printing. The objective of the bag is a major consideration that will determine your choice of paper quality, as the worst thing that can happen is a bag giving way if the product inside it is slightly heavy.

After the paper type has been selected, you have to concentrate on the graphics and especially the colours that will be put in the graphic. Many colours do not go with each other and if you are planning on making use of the paper bag for marketing purposes, then it is absolutely necessary that the colours are just right so that the final outcome appeals to the customers.

The third design aspect in paper bag printing is striking that delicate balance between making the bag attractive yet highly useful. The type of the product that will be carried in the bag and the kind of customers who will be making use of it will determine what form, size, or other design elements the paper bag should have. For instance, if the bag is supposed to carry a box of shoes, then you can attach rope handles that are both appealing and inexpensive, and will help the customer in carrying the bag without any difficulty.

As the bags themselves are quite inexpensive, their designs must also be inexpensive, but you must ensure quality at the same time. Besides, the whole process of printing must in no way harm the environment at any step, so that the eco-friendly image of the bags can be retained.

Lastly, the message that the bag will display and convey should be given serious thought. Good advice in this respect will always be in store for you as most printing services firms will have people who can come up with impressive taglines. But the message should gel with the brand identity of your organization and must not be printed without the firm logo accompanying it.

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Friday, January 22, 2010

Change Your Income with Amazing Custom 3D Modeling

. Friday, January 22, 2010
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By David Markel

By using 3D models you can now add surprising wow factor to your next presentation show without spending hours of valuable creative work time or hiring a graphics specialist to work on your project. You can simply buy custom 3D modeling from consultants by using the services of an organization that dedicates all its resources and creative talent to these kinds of products. Besides on saving money and allowing smaller firms with fewer resources to gain something, gigantic firms also benefit from having experts devoted to providing them the content that they need when they buy 3D models.

You can simply find online firms that specialize in selling downloadable digital content. Unlike brick and mortar corporations, these kinds of companies are marketplaces where you can buy 3D models as well as have then create custom 3D modeling quickly for you all accessible with a click of the mouse. This allows anybody access to 3d models for a fragment of the price.

In using 3D models, you'll get the benefits of creating a stellar show or website. Try to imagine the effect that you are going to have by using these custom 3d modeling or designs which will eventually visually reveal your internet site, idea or product. Folk demand more today from announcement. An easy jingle is not enough to make you stand apart from the rest. 3D modeling can help you do this.

3D models are in a database of digital content that's applicable for pretty much every industry. The instantaneous access to the database of custom 3D modeling makes your task faster and easier when time is of an essential nature. However, if you don't find what you're on the lookout for, you may also request custom 3d model designs to serve your specific wants from many stock and custom 3d model sites out there.

When you buy 3D modeling rather than making it yourself, you'll find that you often look forward to adding more pages to your website or manufacturing more displays. With the tedious task of making the 3D modeling finished by another company or individual, you can focus your attention on the other details where you can shine. It then only sounds right to buy 3D models to disencumber your time to focus on your personal creativeness.

For those that find hunting through volumes of web material to find there's nothing that fits their requirements they will be pleasantly surprised when they realize that there are websites out there that offer custom 3D modeling to fit specific needs. Some sites such as Flat Pyramid enable you to buy 3D models to fit specific requests for your special situation. If you can not find what you're on the lookout for, the company has 3D modelers and graphic artists that can create some purely for you.

Besides people unable to create their own 3D modeling, graphic artists also buy 3D models. If you're an artist looking for a building block to begin a project or want a complete complex 3D model, you can often request something to fit your specific need. When you buy 3D models, make certain that they are royalty free.

It simply sounds right to buy 3D models rather than expend all your effort and creative talent to a project you can outsource. The production of 3D modeling is faster and of higher quality when the creator does it as his primary focus. You owe it to oneself and your project to take advantage of the experts and buy 3D models. You will find that the tiny spending of greenbacks brings amazing savings in time and resources.

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Web Development: How To Do It Right?

By Ina Clinton

Because of the rising usefulness of the cyberspace, web development has got an key place in our lives. Now the popular question is how to set about getting a good web design, good web development and good SEO? There is no way to respond all that at once, so we start with web development.

The significant thing to remember in web development is that we have to define the website's basic functions and uses. These functions include: improving the overall image and brand name of a service provider or business, getting customers who are internet savvy, pulling clients who are not internet savvy and providing a round the clock shopfront to inform, shape trust and sell. Improving the overall image and brand name of a service provider or business implies that you should portray your website in a professional and positive image to get the interest of and have prospective customers or clients.

To take in clients from the web, it is not enough that you only put importance to the visual look of your web development. You should also realize how to get people through establishing a web presence. Establishing a web presence could mean utilising SEO, SEM or other means. Learn how to bring in customers that are not internet-savvy. Get them to go online and buy something from your site. Web development also looks at certain aspects such as maintaining the shopfront working 24 hours a day and 7 days a week.

Web development has different functions depending on your specific aim or goal. Develop a website that points especially to your target audience's needs. Give them what they wish to see and present it in a manner that would get them to contact you for information, hand you their e-mail address, buy your products or try of your services.

These are some of the web development tips you must think of so that when you go on a a web development project you are sure it will be successful.

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Factors That Make A Good Logo Design

By Anthony Khan

No firm, small or big, can do without an attractive and distinctive logo design that would successfully represent the company's essence. The logo needs to create immediate brand recall and powerful visual connect with the customer, for which it is always a good idea to hire an expert logo designer.

Since logo design will go on to decide the brand image of the company, it is important to make a thorough background verification while selecting a logo designer. He must have high levels of creativity and must have handled difficult tasks in the past with positive outcome. Moreover, he should be capable of meeting deadlines and incorporate your own ideas in the design.

A good logo needs to possess specific key features. There must be an appropriate mix of images, colour and text in the logo to make it visually appealing yet elegant. The logo should be unique to help the company stand out from the host of other brands operating in the market.

The logo design must try to portray the main business of your company in a meaningful way, so that the customers know by looking at it what your company stands for. Moreover, it should have an evergreen quality so that you don't have to get a new logo designed after a short span of time.

It is normally not easy to gauge the efficacy of logo design. The real impact of a logo could take months to reflect in increasing sales as the new logo will take some time to create a connection with the consumers.

However, this does not imply that it is impossible to predict whether the new logo will be successful. Market research will give you a clear idea of how consumers will connect with the new logo design. One way, which is usually very effective, is to use the concept of a test market.

In this method, you can display the new logo to customers constituting a small group from the whole market, and then proceed to investigate and analyse their response to it. You would not have to wait for long for customers to begin identifying with your new logo if you advertise and promote it extensively in the test market.

Then you can study and examine what perceptible effects your experiment has had on the revenues of your products in the test market and on the overall perception of your firm in that specific area. If this experiment is found to have a positive effect, you will know that your logo design process was successful.

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Thursday, January 21, 2010

Effective Marketing Strategy Using Paper Bags

. Thursday, January 21, 2010
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By Alex Hui

A stylish logo, printed on appealing paper bags, can do wonders in popularizing your brand. They are great for advertising, and giving a large volume order for these bags slashes the manufacturing cost significantly, which makes this technique cost effective too.

Consumers have an innate inclination towards noticing and appreciating text and pictures on paper bags when they are out in the market. Businesses can cash in on this spontaneous instinct of consumers and dole out paper bags with the organization logo stamped on them.

There are numerous other factors behind paper bag printing being a successful business venture. These bags can be taken anywhere easily and offer unmatched convenience. This means that your brand travels with the bag and grabs attention of a large number of people who come across the person carrying the bag.

These bags are ideal for reuse for several times due to their robustness and their utility, and for as long as people keep using them, your brand gets promoted. In addition, by getting these bags made from recycled paper, your company can even take an eco-friendly stance, which can give it a good reputation in the market and help draw in more customers.

Paper bags serve as an excellent choice for distributing any corporate gifts to both potential customers and company partners in a conference or other such serious gatherings. The bag has the ability to keep reminding these people and others who meet them of the organization for a long time.

But never go for poor quality bags, as that will adversely affect the trust and goodwill of the organization in the market. It is a relief that there are several paper bag printing companies out there, which can assist you in this task and help in ensuring that the bags are of the correct colour, design, and texture, and that they create a good impression on the customers.

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The Help Of A Professional

By Lee Jones

The final opportunity of influencing a customer and drawing him to your product, which is lying with competing products, is through the packaging. It can highlight your brand and help differentiate your product on a display shelf. That is why packaging design is so important. It is the last piece in the marketing jigsaw, and several studies have yielded that careful alterations in packaging design can noticeably boost consumers' response.

Thus it is of great significance to have professionals look after the packaging design of your product. A person with good experience in this field comprehends what suits a particular product and what the consumers are looking for - in terms of factors like graphic design, form, material etc.

Professional packaging designers have formal training in the disciplines of both packaging design and graphic design. They know how to develop a good package, which is both eye-catching and better in terms of functionality. This will help provide a much more pleasant experience to the consumers when they use your products at home.

The right use of graphic designs on the packaging will develop long lasting impressions and make the consumers choose your product when they are making their purchase decision in the store. You need to communicate to the consumer regarding your brand in order to develop a recall for future purchases, and the right graphic design can do just that for you. A pro designer has a very good comprehension of all these issues, and he will make sound use of his skills in graphic design to ensure that your product succeeds in the marketplace.

Hence, if you are serious about increasing the sales of your products, never use anyone but a pro for your packaging design needs. Faltering at the final step can spell disaster for your products.

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What Makes It Very Important To Let Professional Designers Create Your Corporate Brochures

By Jacob Lee

However good your products or services may be, you still need to reach out to your customers and persuade them. A good way of achieving this is through a corporate brochure, which informs the customer about the good points of your products and services and allows them to create an identity different from the competition.

It is usually advisable to design a brochure that makes good use of graphic design, thus making it both appealing and professional. It will engage the customers and will assist in conveying the information much more forcefully. This is why the job must be done by professionals.

This is not to say that you cannot create it yourself if you know how to use design software. However, a person who does not have much experience will take a significant amount of time to design a professional and attractive brochure. While you are trying hard to make a great brochure, you may come to understand that you should rather give your attention to other aspects of your profession and give this assignment to someone who has experience in it.

Even if you do not have deep pockets, you can hire a professional to do brochure design for you, as the expense is affordable. A professional designer would guarantee that the material of the brochure is appealing and pertinent to help the client realize the benefits of your services or products. The variety of graphic designs and layouts that a professional brochure designer will have access to would be much more than what an amateur would be able to provide. In addition to this, he would be capable of getting the brochures printed at cheaper rates, which would relieve you of much trouble.

In the same way as you know more about your line of business than most other people, a pro designer has much more knowledge about designing a brochure than you would. Therefore, it will be wise not to do a job for which you are not well equipped, and instead look for a professional designer. This is what businesses called outsourcing for higher quality and much dedicated expertise but assured to be on a lower cost.

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Wednesday, January 20, 2010

Ideas You Must Avoid For Your Web Design

. Wednesday, January 20, 2010
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By Aaron Miller

When it comes to web design, there is such as a thing as too subtle and too exaggerated. Exaggerated web designs are those with too much graphics, too much images and too much flash animation flying around and about. When it comes to website design, choose something which visitors would appreciate and would be easy on their eyes.

There are some web designs that show marvelous flash headers. However, these headers could be very agitating too especially when your website is primarily an information provider. It splits your viewers' concentration and irritates the living daylights out of them. Many web designs nowadays have turned this way - flash intensive, image laden and totally deflecting. These web designs go overboard, violating the viewers and driving them away from your website.

The most important aspect in web design is not showcasing the programmer or web designers' skills. It is in rendering the visitors with what they need. However, there are lots of websites that violate this. Take for example website A. Everytime you go into website A, you hear loud, irritating background music. Note that website A does not sell music records or is it a radio station. Still, music blasts from each page - loud, irritating and weird techno beats at that. Then there is website B, whose web design appears to be suitable for the near sighted. Huge capital letters seem to shout. People do not want it when someone shouts at them. Simply put, it just doesn't work. Pop-up windows are the problem of website C. Website C's web design is distinguished by irritating pop ups. Because of these pop ups we miss vital information. We even overlook the core message of the web page. These are just some. There may be more web designs that are annoying, at best. Web designers and webmasters should take note of these things.

As website works as the online brochure of an organization or company, showcasing its information and work processes, it is a must that its presentation would get the attention of visitors. Web designers must concentrate on this ultimate goal.

The good thing is, nowadays, there are lots of web design companies that are aware of the good practices in web designing, they can render solutions that would fit to your needs. You just need to be very careful in choosing which one you will hire.

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Flyers: A Practical Advertising Tool

By Sandra Michaels

Most of the small businesses run on highly narrow budgets, and the situation has become more alarming due to the current economic scenario. With a scarcity of funds and resources, the small organizations should invest tactfully so that maximum output is reaped from their initiatives. Adopting marketing options that are within the means and yet competitive is a good solution for such organizations, and herein lies the utility of flyer printing.

If you own a small organization like an eating joint, a clothes store or a hardware shop, you will understand how much it hurts to see your investments diminish on expensive marketing methods. Moreover, such methods are often not even appropriate for a local company.

Flyer printing is a cost-effective advertising option, and a proper use of this method can work miracles for the success of your organization. It is one of the most eye-catching ways of marketing, and of generating an unaided recall in the consumer's mind.

Many aspects should be taken into consideration before venturing into flyer printing. The paper should have just the right kind of thickness. The final design and contents of the flyer should be checked carefully before it goes into print to avoid errors of any kind. A flyer with incorrect spellings or grammatical mistakes shows your company in a poor light, and can have the contrary effect. Use of dull colours in a flyer is as unpleasant to the human eye as is the unrestrained use of colours that are too loud; so you should go for a balanced approach. Moreover, the pictures printed on the flyer should be chosen carefully and should have a high resolution.

It is important for local businesses to try out flyer printing and see the results speak for themselves. It is a effective marketing strategy. It will save you money and effort, which you can utilize in running your organization more effectively.

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Significant Hints In Considering A Design For Paper Bag Printing

By Tashio Sho

With the growing ecological consciousness, firms are increasingly preferring paper bags when they sell their items at their retail stores. These bags don't degrade the environment and can be manufactured and printed at much lower costs than other similar products.

Paper bag printing can be seen as an expertise that has been perfected by a lot of printing services firms throughout the globe who are repeatedly surprising customers with the superior quality of their work. Traditionally, these bags were devoid of design and were often brown bags used by mainly grocers. But present day versions of these bags are stronger and classier in features and appearance.

There are many fundamental design elements that need to be focused on when going for paper bag printing. The purpose of the bag is a major factor that will decide your choice of paper quality, as the last thing you would want is a bag which gives way if the product inside it is a bit heavy.

After the paper type has been selected, you have to focus on the graphics and especially the colours that will be put in the graphic. Proper mixture and blend of colours to be used for the bag must be attained so that the customers find the bag to be attractive and visually appealing, which will help in advertising the brand.

The third factor in design of paper bag is to make it both elegant in appearance and utilitarian in functions. Every design aspect of a paper bag, from size to shape, must depend on two vital factors - the type of people who will be making use of the bag and type of products that will be carried in it. For example, inexpensive yet attractive rope handles can be stuck to bags meant for carrying a box of shoes, as that will help in comfortable carriage of the bag and its contained articles by the customer.

You can also search for designs in the internet. You can find essential informations regarding the materials to be utilized, tips in creating a durable paper bags, and other designing tips. Then, use your creativity to make the most effective design for the paper bag.

As the bags themselves are quite cheap, their designs should also be inexpensive, but you must ensure quality at the same time. Moreover, to have that eco friendly appeal, the paper bag should go through a process of manufacture that is in line with ecological standards.

Finally, while going for paper bag printing, it is important to decide on the message that will be printed on the bag. Good advice in this respect will always be available for you as most printing services firms will have people who can come up with catchy slogans. But the firm logo should always be displayed with the message, and the message on its part should be in tune with the company's brand image.

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Tuesday, January 19, 2010

Buyer Beware: Green Energy

. Tuesday, January 19, 2010
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By Robert Holdsworth

Buyer Beware - Using Power Factor Correction and Transient Voltage Surge Suppression to Reduce Energy Costs.

Today's energy conscious climate has motivated many to do what they can to become more efficient and conserve energy and money. Unfortunately this same climate has prompted others to take advantage of unsuspecting consumers' wishes to save energy and reduce expenses.

Companies that tout power factor improvement (kVAR correction) and transient voltage suppression are a good example of this bad trend. Lately we are seeing more and more of these companies cropping up and feel it is time to set the record straight.

First, transient voltage surge suppression (TVSS) plays a valuable role in improving power quality to protect sensitive equipment inside a facility. However, TVSS does not save energy. TVSS's are only active a tiny fraction of a second to protect against voltage surges which only last for less than a millisecond. To actually reduce energy consumption the TVSS would need to actually cut power consumption for an extended period of time which is not what they are designed to do. Again, TVSS is important to protect sensitive electrical equipment but buyers should avoid vendors promising, or even guaranteeing, that they will reduce energy consumption.

Now what about vendors who claim that improving power factor will save 15% or 20% or 30% of energy consumption and corresponding cost? This one is a little trickier.

For residential applications, power factor does nothing to save energy because the typical home already has an average power factor of about 0.97 which is almost the perfect power factor of 1 or unity. In addition, the device (called a capacitor) is placed at the main circuit breaker. According to IEEE 5.5.3.3 capacitors must be situated at or near the respective inductive loads to reduce power system losses by reducing heat and distribution losses known as I2R losses.

So what about commercial and industrial facilities using power factor correction to reduce energy costs? It is perfectly appropriate for a company that is incurring penalties or a kVA billing structure from the utility company to improve the facility's overall power factor by employing a capacitor bank at the main service entrance or individual capacitors at or near the respective motor loads. Doing so will eliminate the power factor penalties and/or reduce the kVA demand charges on the utility bill which can save significant money and provide a significant ROI on the investment.

But what about power factor correction reducing kWh consumption? IEEE also tells us that I2R losses only account for 2 to 5% of the total load in a facility. Simple math tells us that it would be against the laws of physics to get the 15% to 30% energy reduction claimed by some vendors. Think about it. Even if your facility had 5% distribution losses and you could correct 100% of the problem via power factor correction at every load (which can't be done) you would still only save 5% at the most. No where near the claims of some capacitor vendors and manufacturers.

All that said, power factor correction when done properly will eliminate utility penalties and kVA demand charges, improve facility power quality, increase electrical system capacity, and save a little energy when applied to the appropriate motor loads.

So make an investment in transient voltage surge suppression and power factor correction when appropriate and necessary. But caveat emptor!

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A Corporate Consultant's Value Is In His Contact Base: Transform Your Company Overnight!

By James Scott

A Corporate Consultants Value Is In His Contact Base: Transform Your Company Overnight! If you're seeking the services of a consultant you're most likely in need of corporate structuring or a strategic company turnaround for a capital raise or to go public. Hiring the right consultant is crucial if you are going to succeed with your venture.

Your consultant should, obviously, have the knowhow and track record for succeeding in fine tuning companies to cater to what industry investors are seeking but they must also possess the contact base to streamline the process so that you don't lose time to gain that stealthy edge over your competitors who are attempting to do the same thing.

Your consultant should maintain an active database that acts as his 'special forces' munitions arsenal of 10,000's of real, viable contacts in scores of industries so that he can assist you in even the most mundane, minute aspects of your strategy with solid corporate alliances and contacts that will make your venture stand out like a beacon of light in your industry that beams its florescent light in the windows of potential clients, partners, contractors and anyone else that can assist your company in achieving its desired ambitions. Your consultant will structure and categorize parts of your company that you didn't even know existed yet are crucial to its development.

The reality is that you should have a separate group of strategic partners for every individual product and ever individual service that your company offers. For example, when I consult with companies that have, say, 10 products, my goal would be five to seven strategic partners per product for a range of fifty to seventy strategic partners that my client will work with for co-op advertising and marketing efforts, branding strategies and sales initiatives. Most companies don't even consider this aspect to their business but it is absolutely vital.

When you find a consultant or corporate strategist that you are ready to hire, after you have thoroughly evaluated them, have an in-depth conversation about their ideas for strategic partners and how they intend on facilitating this process to help you achieve your goals.

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Take Your Company Public and Grow Fast Via Acquisitions

By James Scott

Many entrepreneurs and executives want to move forward with the process of going public merely for the ability to raise capital through the sale of stock. They usually don't think of the strategies necessary to keep the momentum going such as how much equity to give up initially, how much equity to sell ongoing, how to capitalize off of the use of the securities as collateral for loans and lines of credit and so on.

One of the most profound strategies companies can use to retain company equity while capitalizing off of their public entity is to put up portions of their securities as temporary collateral for loans and to use securities to grow through acquisition of strategic alliances.

Stock should be looked at as cash and designated for appropriate purchasing strategies. Stock monetized through collateralized lending can work wonders as long as the exit strategy is in place and secure. Your attorney should be well versed in this activity and audit the contract for convertible aspects which could strip the transaction of its advantageous nature.

Debt that converts to equity means giving up a huge bartering chip for future transactions. Don't give up equity unless you have to. There are scores of companies that will lend against your securities without having to give up long term equity. Use this strategy wisely and you'll never have a problem getting capital.

Also, using stock to purchase strategic partners is more relevant now than ever. Purchasing a company with stock that can be monetized over time is an incredible way to grow through acquisition. Going public on the OTCBB is a quick and easy way to start using the countless capabilities for capitalization with a public entity. Going public simply to raise capital with your market maker or broker dealer would be selling yourself short. Take advantage of the countless ways your securities can work for you.

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Monday, January 18, 2010

Energy Tax Deductions - Time Is Running Out

. Monday, January 18, 2010
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By Robert Holdsworth

Many businesses have implemented energy efficiency measures in their facilities over the past several years to help decrease operating expenses and aid the local and global environment. What a lot of these companies do not know is that sizeable federal tax deductions are available to them and also that time may be running out.

The Energy Policy Act of 2005 (EPAct 2005) provides generous, immediate tax deductions to businesses for making energy efficiency improvements to their buildings. The federal tax incentives center mainly on efficiency improvements to lighting, HVAC and building envelopes and can be as large as $1.80 per square foot.

The Emergency Economic Stabilization Act of 2008 extended Section 179D and EPAct 2005 so the act will not expire until December 31, 2013. However, that does not mean that time may not be running out for some companies.

For businesses that implemented energy efficiency projects in 2006 it is probable they filed their tax returns before April 15, 2007. If they were unaware of the deductions at that time, they are now at risk of losing those tax deductions forever since the IRS only allows a three year period to amend tax returns.

That means if you have not yet amended your 2006 tax return you have only a few months left to do so!

As an electrical contractor working with commercial and industrial customers you certainly have been thinking about ways to increase your sales and likely how to better utilize your current book of business to that end. You have also most likely been approached by your current customers asking what they can do to reduce their energy costs.

Have you thought about a strategic partnership with an experienced engineering firm that specializes solely in turnkey, energy cost reduction projects on a national level? One that can bring whole facility energy solutions to the table for you and your customers? A company that can provide a fast payback and increase cash flow for your customer?

Bringing in such a company will grow your business as you will be the one who is sub-contracted by the engineering firm to provide the installation services under their management and direction. You can use this approach over and over again with all of your customers and doing so will not only increase your revenues exponentially, it will also transform your customers' impression of you from simply another vendor to that of a valued consultant.

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Google Adwords Advertising Advice

By Justin Harrison

Most of the internet marketers have misunderstood that those keywords which are commonly used are the ones which are good for advertisers. Though it is true, but still it is not the main factor in the competition. It is an important job to choose the suitable keywords for an advertiser which would bring in more traffic.

Providing terms that are descriptive can draw a better group of people. Using a phrase like "cook books" instead of just "books" will commonly result in more conversions due to the fact that it will appear to people actually searching for cook books instead of just books. Providing a term like "Italian cook books" can result in even more conversions.

A low conversion ratio, or readers who click but don't end up buying, doesn't help an advertiser in any way despite the high number of clicks. It will only cost the business more money in fees that are not negated by higher sales. By placing very specific keywords to hone in on a niche advertisers are able to get higher quality clicks. This will lead to a significantly better conversion ratio and a much higher ROI.

Creating keywords requires examining your web site and picking out the words and phrases that describe it. You should also look at other web sites in the same target market. Try to figure out why those sites are good or not and look at how they word their advertisements and content. If they are reaching the target market you should attempt to leverage their terms and phrases where possible.

It helps to consider how a customer might think, too. According to Google, it is a good idea to create a list of search terms that consumers might use when performing an Internet search for specific goods and services. Think about the various ways they may spell some of those terms, too. For example, someone searching for low calorie foods might type "light foods" or "lite foods." To make sure you attract the greatest number of consumers, be sure to incorporate all possible spellings when creating a list of keywords for your site.

Keeping track of how effective a campaign is is a critical component. You can use Google's conversion tracking tool along with Google Analytics to see how a campaign is doing. If you see advertisements that are not generating as much traffic as estimated try to make some changes. Then, keep watching the results to see if the change improved things.

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Need Investment Capital? You Need To Call A Corporate Turnaround Consultant

By James Scott

Most companies who are on the venture capital trail are not set up properly to attract investors. When an investor looks at your business plan and private placement memorandum they are looking for certain things. Of course funding sources look for the obvious, a solid business model, positive cash flow, industry genre with solid future growth, recession proof business (if there even is such a thing) and minimal debt.

Countless companies are turned down for funding because they lack the basics such as: an advisory board, board of directors, solid executive staff with a well groomed pedigree, reasonable share price, business plan and PPM that spell out the risks for the investor and an original marketing strategy that covers all the angles. These are just a few of the most common mistakes that companies make out of naivety and by not taking the time to hire an expert to properly structure them to make the entity appeal to investors.

Seasoned expansion and turn-around consultants can step into a company and immediately zone in on the issues that will hinder a client's investment magnetism. Often times it only takes 2 to 3 weeks to completely reorganize a company to make it stand out like a beacon in the turbulent finance industry. If you are seriously considering the idea of raising capital with a private placement memorandum, traditional institutional loans, venture capital or a public offering don't be penny wise and dollar foolish.

Spend some money and hire a consultant who is completely submerged in the finance industry to take control of the elements of your corporation that are seen as 'black eyes' to investors so that you can achieve the capital you're seeking.

The reality is, raising capital for your company is easy and straight forward if you've taken the time to examine your business objectively and sought out the expert analysis of an industry expert consultant who will run your company through a formula and make the necessary changes to increase your ability to raise capital.

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Sunday, January 17, 2010

Earn Income Online On Your Pc Ways Of Making An Online Earning

. Sunday, January 17, 2010
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By Charles L Green Jr

In today's world developing a successful online business is not that difficult. There are many different business ideas and lots of different forms of teachings. Having a search on the internet you might wonder why some people are so successful in the world of online marketing whilst others are not as successful. If you want to start your own online business you might feel just a little left behind. However it is very possible to earn income online on your computer.

If you do sell products online then it is necessary to reach customers quickly. You need to sell them your product or service. In order for your site or online business to succeed you need to get traffic to visit your site. The more traffic you have visiting your site the more successful it is likely to be and more people are likely to buy from you.

When joining paid to work online programs there are different opportunities. Many websites offer higher levels of membership for people that do really well at earning online. You could be promoted to silver, gold and platinum and can make money via matrix subscriptions from people. There are a few scam sites on the internet but, as long as you can keep your wits about you, you should be fine.

Starting and maintaining a network promotion venture is not and easy task even though the rise of the internet has made it a lot easier. You can make money from websites that specialise in paid email or paid referrals, but only if you are able to get referrals. If you don't take care to sign in daily to the website referrals will go inactive and you will not be paid for them.

There are many benefits to running an online business. You do not have over heads that come with running an offline business with business premises. Along with that you are free from multiple legal issues that can be a great strain otherwise. There are some downfalls but, not that many compared with the positives.

To run a successful online business you do need to know about certain key areas like business promotion. Twitter has helped many businesses to promote their work and communicate with other business professionals to get contacts in order to boost their online business. More entrepreneurs are encouraged to sell products online due to the decline in economy. Many people are successful at running online businesses.

Working online is definitely filled with pros and cons. Whilst it might be possible to work from the comfort of your own home. There is also the potential for becoming a workaholic and not being able to switch off. Many people find that they are working too many long, hard hours. Some people might not be as motivated to work if they work from home so it can work the opposite way as well.

There are many opportunities for online work with more opportunities being introduced all the time. If you are keen on working at home then there is probably a job opportunity waiting for you. A look online will introduce you to the many work possibilities. There is always room for good writers and online auction sites offer great places to sell products.

If you want work online then consider specialising in an area that you are passionate about. Once you have learned the profession then you can help others to as well. People will pay for good teachers.

Charles Green http://www.MyID25.com 570-424-8897

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Private Placement Memorandum and OTCBB: Get More Investors Than You Can Handle, Easily

By James Scott

If you are trying to raise capital with a PPM or public entity like OTCBB you need to understand the mind of the investor. After the business plan sells the investor on the business concept you need to sell them on you and your executive staff. You need to stack your executive positions with professionals with a proven track record of success and possess a solid reputation in the industry. You must paint the picture for investors that your business is run by the who's who in your industry and this pedigree is demonstrated by your education, degree, grades in college, professional organizations of which you have been and are currently a member, advisory board positions with other corporate organizations, a track record of setting up and maintaining strategic alliances, networking contacts and more.

When an investor looks at your human resource list on your PPM, business plan or public offering docs it needs to scream power, authority and confidence. Each individual that you place on your advisory board must have a massive contribution other than 'advice'. Advisors should be able to prove their ability to assist in crucial decisions, connect your company with strategic partners and help you get to the next level.

Your legal counsel and CPA should be well known organizations with a long list of successful, well known organizations on their client roster and they should have a lot more to offer your company than just their fee based services. Again, these organizations should be able to set you up with partnerships that will help grow your business. As far as corporate awareness you must include a publicist. The publicist that you choose must be well versed in their comprehension of your industry genre.

They must be able to take your company and get you in front of the proper audience that is conducive to enhancing your growth potential. They must be able to demonstrate their knowledge of viral online marketing as well as traditional means of radio, TV and article promotion. They should be able to reach into their contact list and set you up with one interview after another targeting your specific audience.

These are just a few things to take into consideration when you jump on the fund raising trail. Every individual you have listed on your docs must be able to pass due diligence and have the appeal that reaches into the 'comfort' zone portion of the investor's mind.

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Great Ways To Raise Money Fast!

By James Scott

Regulation D, Under Sections 4(2) and 3(b) of the Securities Act of 1933, the SEC adopted Regulation D to coordinate the various limited offering exemptions and to streamline the existing requirements applicable to private offers and sales of securities. The Regulation establishes three exemptions from registration in Rules 504, 505, and 506.

Rule 504, which provides an exemption for non-reporting companies unless they are "blank check" issuers or certain "shells", stipulates that: The sale of up to $1,000,000 of securities in a 12-month period is permitted provided that there is no general solicitation, the securities sold are restricted securities and cannot be resold except pursuant to a registration statement or exemption, and a notice must be filed with the SEC within 15 days after the first sale. Rule 504 does not provide an exemption under any state laws. In certain limited circumstances where an offering is conducted under state accredited investor exemptions, securities offered under Rule 504 may be freely transferrable. Unlike Rules 505 and 506, Rule 504 does not mandate that specified disclosure be provided to purchasers. Nonetheless, the business person should take care that sufficient information is provided to meet the full disclosure obligations which exist under the antifraud provisions of the securities laws.

Rule 505 was adopted by the SEC to provide small businesses more flexibility in raising capital than under Rule 504 - but without the uncertainty of determining the quality of the purchasers that generally is involved in using Rule 506. Rule 505 provides issuers a limited offering exemption for sales of securities totaling up to $5 million in any 12-month period.

Rule 505 contains certain restrictions regarding "accredited investors" and non-accredited persons. The-term "accredited investor" includes:

Banks, insurance companies, registered investment companies, business development companies, or small business investment companies; Certain employee benefit plans for which investment decisions are made by a bank, insurance company, or registered investment adviser; Any employee benefit plan (Within the meaning of Title I of the Employee Retirement Income Security Act) with total assets in excess of $5 million; Charitable organizations, corporations or partnerships with assets in excess of $5 million; Directors, executive officers, and general partners of the issuer; Any entity in which all the equity owners are accredited investors; Natural persons with a net worth of at least $1 million; Any natural person with an income in excess of $200,000 in each of the two most recent years or joint income with a spouse in excess of $300,000 for those years and a reasonable expectation of the same income level in the current year; and Trusts with assets of at least $5 million, not formed to acquire the securities offered, and whose purchases are directed by a sophisticated person.

If the issuer sells any securities to non-accredited investors, it must furnish to all investors the same type of information as required by Regulation A. It must also furnish audited financial statements.

If an issuer other than a limited partnership cannot obtain audited financial statements without unreasonable effort or expense, only the issuer's balance sheet (to be dated within 120 days of the start of the offering) must be audited.

Limited partnerships unable to obtain required financial statements without unreasonable effort or expense may furnish financial statements prepared on the basis of federal income tax requirements and examined and reported on by an independent public or certified accountant in accordance with generally accepted auditing standards; and The issuer must also be available to answer questions by prospective purchasers about the issuer or the offering.

Further restrictions under Rule 505 include:

The total offering price of each issue of securities may not exceed $5 million. The offering may not be made by means of general solicitation or general advertising. The issuer may sell the securities to an unlimited number of "accredited investors" and to 35 non-accredited persons. There are no requirements of "sophistication" or "wealth" for persons to whom the securities are sold. A company must take any necessary steps to ensure that the purchasers are acquiring securities for investment only, not for resale. The securities are thus "restricted" and investors must be informed that they may not be able to sell except pursuant to a registration statement or exemption from registration. The issuer is not required to file any offering materials with the Commission. Fifteen days after the first sale in the offering, the issuer must file a notice of sales on Form D. The notice also contains an undertaking under this Rule for the issuer to furnish the Commission, upon its staff s request, any information given to non-accredited purchasers in connection with the offering. Rule 505 does not provide an exemption from state securities laws.

SEC Rule 506 offers and sales of securities by an issuer that satisfy the conditions stated below are deemed transactions not involving any public offering within the meaning of Section 4(2) of the Securities Act. For an offering to be considered exempt from the registration requirements, Rule 506 stipulates: There is no ceiling on the amount of money which may be raised. No general solicitation or general advertising is permitted. The issuer may sell its securities to an unlimited number of accredited investors and 35 non accredited purchasers. Unlike Rule 505, all non-accredited purchasers (either alone or with a purchaser representative) must be sophisticated - that is, have sufficient knowledge and experience in financial and business matters to render them capable of evaluating the merits and risks of the prospective investment. The term "accredited investor" is defined under Rule 505.

If the issuer sells any securities to non-accredited investors, it must furnish to all investors the same type of information as required by Regulation A. It must also furnish the same financial information as would be required by registration on Form S-1.

If the issuer cannot obtain audited financial statements without unreasonable effort or expense, then financial statements may be provided in accordance with the special treatment described under Rule 505.

The securities sold are "restricted" under the same stipulations in Rule 505.

A company is required to file a notice of the offering on Form D at SEC headquarters within 15 days after the first sale in the offering. All states except New York provide an exemption from state securities laws for offerings under Rule 506 but the company must file a copy of the Form D and pay a filing fee in each state. New York has a distinctive law which makes a Rule 506 offering within that state impractical.

Accredited Investor Exemption

The Small Business Investment Incentive Act of 1980 created a new statutory exemption from registration under the Securities Act for transactions involving offers and sales of securities by any issuer solely to one or more "accredited investors." Under Section 4(6):

The total offering price of each issue of securities under the exemption may not exceed the limit on small offerings set by Section 3(b) the Securities Act, which currently is $5 million per issue. The offering may not be made by means of any form of advertising or public solicitation.

The term "accredited investor" is defined to include the same individuals and entities as included for purposes of Rules 505 and 506. The issuer is required to file a notice of sales on Form D with the Commission 15 days after the initial sale is made in reliance on the exemption.

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