Monday, July 27, 2009

How Web 2.0 Real Estate Marketing Is Changing The Industry

. Monday, July 27, 2009
By Alexis Jameson

The Web 2.0 real estate marketing is a big idea that everyone is trying cash in on. First, what is Web 2.0? Some have defined Web 2.0 is a secondary but better internet for people to get information from other people. Blogs, wikis and mash ups are just the surface of what the Web 2.0 is about.

Not too many years ago, if the average person had a question about the possibility of selling their home, they could go on the internet and find a realtor's website. Find the appropriate place to enter their question and wait for someone to call them back. Many people did not like this way of getting information. One, they had to send their personal information across the internet. And two, now they have a realtor that is trying to pressure them to buy or sell a home.

Web 2.0 allows people to get information and ask question of the professionals of the fields. Through blogs, realtors and people outside of the business can stay abreast of the current real estate trends. Wikis allow professional opinions to educate each other and everyone else about their profession's ins and outs.

For the realtors, Web 2.0 helps to get your listings out in front of as many people as possible. Mash ups combine many databases and your listings will be seen more frequently because of this technology. More people are on broadband or DSL internet connections, so you can make videos tours of the homes that you are trying to sell.

The chances of getting real, profitable leads are a lot greater with the usage of the Web 2.0 applications. If people have already taken a virtual tour of a home and then they contact you, you know that many of their questions have already been answered.

When a home goes on the market and there is an open house, many of the neighbors go through the house out of curiosity. There is just the nature of the business but it is a waste of your time to try and sell a home to someone that is not interested.

A good place to start for either a realtor or for John Q. Public is a site called Active Rain. This site should be able to link anyone to whatever it is that they need to know about real estate, moving and anything else related. Web 2.0 real estate marketing has done wonders for the industry and the Web 2.0 has done just as much for other businesses. The younger generation is already plugged into these networks, so they can lead the way for older generation that is still trying to figure out their email.

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