Monday, July 27, 2009

Niche Marketing Success

. Monday, July 27, 2009
By Michael Fleischner

If you been considering getting your hand on private label rights (PLR) articles or products, you should think about using new methods to fully utilize these assets for the purpose of making a living online. The fact is that many marketers have been using PLR rights to develop products that earn them a substantial living selling online products.

There are a number of different ways that you can package PLR informational products and software to being earning an online income. Here are a few techniques I have used to supplement my income and provide value to individuals seeking valuable content.

Create New Niche Focused Bundles. By assembling about half a dozen related articles or products around a single theme, you can focus your efforts on a particular niche. Simply put together six or eight products on the same topic and offer them as a bundle. Once you have decided which products make an enticing package, relabel your product with a provocative title. For example, if you are creating a package on gardening, name your package "Gardening For Beginners". Then price your package in tiers with the lowest price being for the articles or software themselves, the middle tier with resale rights, and the top tier with private label rights allowing individuals to customize the components.

Create A Niche Membership Website. Develop a membership website around the products you have assembled. Then, distribute your product in the form of software or information through a membership website on a monthly. You should charge your audience a fee of only a few dollars to access this content. Depending on how unique it is, you could charge more. It only takes a handful of subscribers to get your business started. Then, you can focus on other niche areas with additional membership sites.

You can increase your membership by using private label products. Add resell rights for members, an exclusive option, and you create a larger following that truly values what you provide.

Create New Products. Once you have found a niche and accessed PLR products, you can then create unique products that meet the need of your niche or audience. As a result, you will have products that no other site is using and can shape a unique offering around that product. The benefit of product creation is that you have something unique to offer that is not available anywhere else. An additional benefit is that you can price your product independently and determine how best to distribute giving variable rights and licenses.

A great way to promote your product is with a free white paper or exclusive report. When you distribute this report it helps to establish the value of your product and helps you promote at a very low cost. These giveaways provide value to reader and allows you to promote your product.

Anyone can leverage the power of PLR to begin making money online. Doing so is easy and you can get started for little money. There is some great content online, in addition to this basic article, about leveraging PLR to create your own online business. Do your research, pick a product, and get started. Try to learn from others who are using PLRs to make a living.

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