Tuesday, July 28, 2009

An Introduction To Web 2.0 Real Estate Marketing

. Tuesday, July 28, 2009
By Alexis Jameson

Web 2.0 real estate marketing is one of the easier and cheaper forms of advertising to get into to start marketing your real estate business more effectively. In the current economic situation, the areas where most companies can save an enormous amount of money provides and they do things the right way, is their advertising.

With the current economic downturn as it is, an showing no signs of ending any time soon, it is imperative the company start saving money in every way they can without necessarily lowering the quality of their products and services or dramatically cutting staff. Advertising has long been one of the most expensive things for any company so finding alternatives to this can save an enormous amount of money.

This is where Web 2.0 real estate marketing really comes into its own. This form of advertising is for the most part, free and it is also more effective, if deployed correctly, and virtually any other form of advertising.

Social networking has grown enormously in recent years, and indeed it is one of the most common reasons why people even use the Internet at all. It is far more than just a way to keep in touch with friends and colleagues but it is also becoming one of the most powerful advertising tools available today.

What's more, this form of Internet advertising is also free and many real estate agencies who have tried it out have reported extremely good results such as dozens of calls per day after spending absolutely no money on advertising. However, it is not all easy to get into and does require a certain amount of time investment and patience.

Social networking is basically an opportunity to express yourself. If you use video sharing sites such as YouTube, for example, this is one of the most effective things have all. You can create a short video in which you can introduce your company and what you offer, make it interesting and you can be sure that you will get some good results pretty quickly.

Another thing which is extremely effective and also growing in popularity is blogging. If you start up a few blogs to market your business, then you can regularly updating the small articles that will be of interest to your targeted audience. At the bottom of every article, you can have an array of buttons which point to the social networking sites so people can easily show your stories if they are interested. Again, this advertising is all free.

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