Thursday, August 13, 2009

SEO's Role In Web Design and Development

. Thursday, August 13, 2009
By Cheryl L. True

Search engine optimization (SEO) is a tried method that increases a web site's rank in the search results. But unknown to many, the technique is not determined by a good web site. Instead, a web site's ranking is dependent on the proper SEO techniques.

The design and development of a web site entails a great deal of hard work and brainstorming. The content, design, coding and optimization strategies go a long way in making a web site receive plenty of hits. These tasks are an integral part of the web page design process.

A good web site can give an organization an edge over its competition. This is because a web site is the most important strategic arm of an organization. It is a profit-generating mechanism from a business perspective.

A competent web site engineer has to follow many checklists and abide by certain operating standards. These consist of background information, page layout and design, browser compatibility, navigation, color and graphics, multimedia, content presentation, functionality, accessibility and many others. One must likewise take into account usage principles such as equitable use, flexibility in use and ease of use.

In choosing a good web design, here are some things to consider. Remember that the term accessibility does not refer to the quality of the content but how it is delivered. The idea is not to change or "dumb down" what's there but to make it available to more users.

In principle, graphic design is a visual aspect. When thinking about the look and feel of web applications, one must remember that appearance is second only to accessibility. But an accessible web site shouldn't be messy at all. Use web-tracking software package to get traffic data. Get to know how many users abandon a page after one impression - most likely an instance where usability can be improved. It's best to champion the cause for accessibility if the statistics reveal a worthy debate.

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Seo Optimization Now

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