Monday, August 10, 2009

2009 Chiropractic Marketing Strategies

. Monday, August 10, 2009
By Matthew Loop DC

Theres a great secret about chiropractic marketing that you probably havent heard yet. DCs have been holding this secret close and for the past 2 years, those that have practiced this secret have had amazing success. How would you like to successfully brand yourself in your community, get exposure to thousands of potential patients, built credibility and trust, and earn other forms of income, all at the click of a button? Those who know the secret know how to do all this, and those who dont are really feeling these economic hard times in a profound way. The best part is that the secret is free.

So, what is this phenomenal medium for getting your message across to thousands of members of your community easily and at no cost to you? The answer is chiropractic video marketing! Mark my words, in 2009 video marketing for chiropractors will explode! Early adopters like myself have been reaping massive financial rewards and acquiring new patients left and right from this amazing change in communication dynamics. Videos work for you twenty-four hours a day, seven days a week. This, as far as I'm concerned, is one of the best forms of leverage for your practice.

It has never been easier to reach-out into the community and give a virtual hello and introduction to your services. When people see your videos blanketing the search engines, they feel like they already know you even before coming into your office. This blows print advertising out of the water. Let me give you a quick example of how powerful video chiropractic marketing can be for your practice. Imagine if you had just one video that you submitted to 30 different video sites that garnered just five views per day at each website. That would be 150 views per day (multiply by seven) for a total of 1,050 per week!

If you were to do a pay-per-click campaign and pay just one dollar per click, you would spend over a grand every week to get that kind of exposure! Imagine if, instead of one video, you had ten videos. Are you beginning to see the power, yet? When I say this is the biggest secret of chiropractor marketing in 2009, it's because it's true. You must change with the times or you risk failure in business. Older forms of chiropractic marketing and advertising are only hurting your pocketbook and slapping you in the face with mediocre returns. That's no way to live, really.

Video marketing is perhaps the easiest and cheapest way to get monumental amounts of exposure and respect on the internet. The amount of credibility and trust that you gain will put you in a prime position for success in all the months to come. Think about your videos as selling YOU-- the product. More than your expertise or your practice, people want to believe in you, and buy into that product.

When I first began creating simple videos, I didn't even have a video camera. I used screen-capture software. Now, even most digital cameras have a video function within them. The time has never been more ripe to begin to capitalize on this booming trend. The statistics don't lie, as over 52% of all online content is currently video. Just starting out, I would make a goal to crank out at least one or two videos per week for your chiropractic practice. Personally, I usually create at least three per week.

Nobody likes rejection, and the beauty of video marketing is that you dont really have to face that. New patients come to you. You dont chase them! Start by telling your chiropractic story on your video, and tell it genuinely. Go ahead and be sincere, and show the camera who you really are, and what is meaningful to you as a chiropractor. Once you tell your story, make your videos about the patient, and the patients needs and concerns.

My life has been transformed since Ive harnessed the secret of chiropractic video marketing. Get your first video rolling today, and start to get excited about the success that you will find with this powerful form of marketing. With practice youll get better and the process will get easier. Now buckle your seatbelts for an amazing ride in 2009!

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Seo Optimization Now

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