Internet marketing is a joke. In a few years, it'll be gone, just like half the companies that call you every day pestering you for your money.
And no, I'm not an internet marketer myself. I have nothing to gain by writing this, except that I'm sick of getting ripped off. Here's my reasoning:
ANYONE - and I mean anyone - can build a web site or have one built for $250 or less. Go to a template site, buy a template and set up your site. Bam, you're done. Or use a free site like Wordpress.com. Or hire someone for $150 to build it. Whatever, you'll get 90% of what you'd get by paying someone $10,000.
And you know more about your business than anyone else, so why hire a 'professional' internet marketing guru to write your content? Write it yourself. Or hire a contractor for $50 an article.
Think an internet marketing consultant can help you get a top ranking in the search engines? Think again. No one outside of Google, Microsoft and Yahoo! knows what makes a site rank. So paying an 'expert' to move you up gets you nothing.
Even if you do hire an expert, and even if they do know what they're doing, you're up against competitors who've put years into their own sites. You're not going to beat them in any decent amount of time.
Even worse, it's pretty much impossible to tell the real experts from the ripoff artists. You don't know a thing about internet marketing at this point, right? So how are you going to judge who to hire? 90% of internet marketing 'specialists' are utterly incompetent. At best you have a 10% chance of getting someone decent.
It's way too expensive. One guy told me he'd charge me $5000 a month for an SEO campaign (search engine optimization). $5000?!!! I'd have to quintuple my sales to make that pay. Forget it.
And the rules change so fast that you might spend that $5000, move up for a little while, do some e-mail and bam, six months later you have to start over again.
Do yourself a favor: Stop paying for internet marketing. Use the money to improve your own skills and market your business. In the long run, it's a better investment
And no, I'm not an internet marketer myself. I have nothing to gain by writing this, except that I'm sick of getting ripped off. Here's my reasoning:
ANYONE - and I mean anyone - can build a web site or have one built for $250 or less. Go to a template site, buy a template and set up your site. Bam, you're done. Or use a free site like Wordpress.com. Or hire someone for $150 to build it. Whatever, you'll get 90% of what you'd get by paying someone $10,000.
And you know more about your business than anyone else, so why hire a 'professional' internet marketing guru to write your content? Write it yourself. Or hire a contractor for $50 an article.
Think an internet marketing consultant can help you get a top ranking in the search engines? Think again. No one outside of Google, Microsoft and Yahoo! knows what makes a site rank. So paying an 'expert' to move you up gets you nothing.
Even if you do hire an expert, and even if they do know what they're doing, you're up against competitors who've put years into their own sites. You're not going to beat them in any decent amount of time.
Even worse, it's pretty much impossible to tell the real experts from the ripoff artists. You don't know a thing about internet marketing at this point, right? So how are you going to judge who to hire? 90% of internet marketing 'specialists' are utterly incompetent. At best you have a 10% chance of getting someone decent.
It's way too expensive. One guy told me he'd charge me $5000 a month for an SEO campaign (search engine optimization). $5000?!!! I'd have to quintuple my sales to make that pay. Forget it.
And the rules change so fast that you might spend that $5000, move up for a little while, do some e-mail and bam, six months later you have to start over again.
Do yourself a favor: Stop paying for internet marketing. Use the money to improve your own skills and market your business. In the long run, it's a better investment
About the Author:
Edward Murot is an ex internet marketer who now dedicates his time to teaching business people to conduct their own internet marketing campaigns. He does not agree with internet marketing experts. Ever.
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