Monday, August 10, 2009

Article Marketing Services - Content is Still King

. Monday, August 10, 2009
By Nigel Evans

To successfully drive visitor traffic to your website you should do your best to establish it as a key resource of information about your niche. To best achieve this, create relevant and fresh content and make sure that you distribute it by using the best article marketing services.

Articles should be well written and provide good and factual material about the subject. People still surf the Internet for answers to their problems and for information about a huge variety of subjects and when they search they enter their query by typing in a series of words. These are known as keywords and, to successfully drive traffic to your site, you must make sure that your web pages are appropriately optimized and that article marketing services focus on these exact keywords.

Search engine optimization is it too broad a subject to cover in this article, but you should note that your website has to include the correct keywords appropriately placed within the page content. Each different aspect of your business product or service should be represented by a separate page on your website and linked to the appropriate keyword or key phrase.

It is possible to really narrow down the focus of someone searching for information by referring to what is called a "long tail" keyword or key phrase. For example instead of searching for the word "dog," a long tail search phrase could be "yellow Labrador retriever." A list of webpages would be returned by the search engine tailor-made to the exact information that the searcher requires. Now, if you are a breeder of yellow labs then you could promote your service through your website by making sure that each site page is optimized for the exact keyword phrase.

Article marketing services can really help you promote your website by distributing written articles including an exact phrase, such as yellow Labrador retriever in its title and within the article body. The key phrase should appear an ideal number of times within the article body. We recommend 1% which means that in a 500 word article it will appear maybe five or six times maximum. Some people make the mistake of writing articles with too high a density and this is known as keyword stuffing, which is generally counterproductive.

Article marketing services are quite comprehensive and in addition to the writing of the optimized articles will send them together with a specially designed resource box, bio and link back to your website to a big list of premium article directories. These sites have high traffic numbers where people are looking for articles about specific subjects. They will read your article about, for example "yellow Labrador retriever," find it creative and informative and click on the accompanying link to go back to your website.

If you want to become established as the expert and authority within your niche, article marketing services can definitely help. You will also benefit by an enhanced position within search results, as search engines do like to see back links coming to your site.

For years now, internet marketing experts have extolled the virtues of article marketing services. Together with pay-per-click, this practice is the best way to drive focused traffic to your website.

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