The term Niche marketing is bandied about by online marketers like it's the cure for all ills. You can't turn around in one of those heavily trafficked internet seminars where thousands meet to "find the cure" without running into half a dozen splinter groups discussing the merits/demerits ( but mostly merits ) of tightly focused Niche marketing.
And for the rest of us - What is Niche Marketing ? And why is it so popular?
So how would we define it ? * It's the current fad, but its not ( This one has really long legs ) * It's not going to be a good Xmas present - so don't look for it * It's not going to make anything bigger longer or ... ( u get the msg ) * It's not likely to be a new job opening anywhere soon
Niche Marketing - An example
Here is my own quick definition : Niche Marketing is an examination or sales analysis of a very narrow marketing segment that is being under-served by the competition. Let's see what this looks like.
Marketing to those that buy - runners. Niche or not? Not - Nike runners. Niche or not. Not (What did that surprise you?) - Nike marathon capable running shoes. Niche or not? Feeling the sun yet ? - cpu enhanced marathon capable Nike runners. Niche or no Niche? Jackpot !
So, the warmth of the sun is shining on our face, its going to be a great day. We can now see the light, yaddy yaddy, yaw. So where do we go from here? We have accurately identified a niche right? And isn't that what everyone is talking about? Do we stock up now or wait for Christmas?
If you want to lose your shirt go ahead! That was a joke, don't do it. Please don't think that I slipped and just told you about my huge money maker and have now decided to take it back. Further from the truth we could not be. We have an unproven premise here.
The little questionnaire is not the process used to find a niche market product or service. You really need a tool for that. It can be done manually but searching hundreds of ideas manually isn't anyone's idea of fun. That was merely an example of what a niche market might look like, but for any number of reasons, I would never enter that marketplace - and I don't much care if 4 of my marathon running friends ask me for those specific shoes next week.
So, did I just give you a really bad Niche Market example?
So, that was a poor example right? Honestly, we dont know yet. People search using specific key phrases. A lot of people end up using the exact same key phrases. To determine whether this product is a niche product or not we need to plum information that only search engines or search engine tools similar to keywordwatcher normally possess. To further quantify all of that data really quickly, we would then need to go beyond even the search engine tools, to a new kind of product that combines the functionality of a search engine tool with niche marketing information
Competitive websites and the number of potential clients would have been enough data to help in quantifying this as a niche product -- in the past. But not now. The competition has gone considerably further than that in their analysis and so must you - even as a newbie.
You may be someone with experience with keyword usage based on several of the great tools out there like KeyWordwatcher or the excellent google adwords tool that gives you exact number of potential clients for broad, phrase and exact searches. Perhaps even you were like me, thinking that I could use those excellent tools to find Niche Market products. Well, you probably can if you have an enormous amount of time, but a total newbie using specific niche software would blow us all out of the water due to the specificity of those tools now.
A specialty software tool will use those numbers and up to two dozen or more variables, including rating scores on competition based not only on whether the key words show up in the sites ( which is not necessarily competitive ) but also whether the keywords are in the url, the domain or titles. The same tool might also check for commercial or non-commercial articles for article publishing as well as opening clickbank for affiliate products and opening up other affiliate product searches to verify that there are related affiliate products. And this might be 1/10th of what a commercial niche tool based product might do for you.
Finding Niche Products is now so easy, even a newbie can do it. It does not require the in-depth type of intelligence that former adwords professionals used to use. Follow the links back to the videos. In 2 minutes you will be convinced.
Something new in niche keyword research. There is something called commercial intent. Microsoft has an online program that enables one to see if a searched for phrase has stronger commercial intent than research behind it.
And for the rest of us - What is Niche Marketing ? And why is it so popular?
So how would we define it ? * It's the current fad, but its not ( This one has really long legs ) * It's not going to be a good Xmas present - so don't look for it * It's not going to make anything bigger longer or ... ( u get the msg ) * It's not likely to be a new job opening anywhere soon
Niche Marketing - An example
Here is my own quick definition : Niche Marketing is an examination or sales analysis of a very narrow marketing segment that is being under-served by the competition. Let's see what this looks like.
Marketing to those that buy - runners. Niche or not? Not - Nike runners. Niche or not. Not (What did that surprise you?) - Nike marathon capable running shoes. Niche or not? Feeling the sun yet ? - cpu enhanced marathon capable Nike runners. Niche or no Niche? Jackpot !
So, the warmth of the sun is shining on our face, its going to be a great day. We can now see the light, yaddy yaddy, yaw. So where do we go from here? We have accurately identified a niche right? And isn't that what everyone is talking about? Do we stock up now or wait for Christmas?
If you want to lose your shirt go ahead! That was a joke, don't do it. Please don't think that I slipped and just told you about my huge money maker and have now decided to take it back. Further from the truth we could not be. We have an unproven premise here.
The little questionnaire is not the process used to find a niche market product or service. You really need a tool for that. It can be done manually but searching hundreds of ideas manually isn't anyone's idea of fun. That was merely an example of what a niche market might look like, but for any number of reasons, I would never enter that marketplace - and I don't much care if 4 of my marathon running friends ask me for those specific shoes next week.
So, did I just give you a really bad Niche Market example?
So, that was a poor example right? Honestly, we dont know yet. People search using specific key phrases. A lot of people end up using the exact same key phrases. To determine whether this product is a niche product or not we need to plum information that only search engines or search engine tools similar to keywordwatcher normally possess. To further quantify all of that data really quickly, we would then need to go beyond even the search engine tools, to a new kind of product that combines the functionality of a search engine tool with niche marketing information
Competitive websites and the number of potential clients would have been enough data to help in quantifying this as a niche product -- in the past. But not now. The competition has gone considerably further than that in their analysis and so must you - even as a newbie.
You may be someone with experience with keyword usage based on several of the great tools out there like KeyWordwatcher or the excellent google adwords tool that gives you exact number of potential clients for broad, phrase and exact searches. Perhaps even you were like me, thinking that I could use those excellent tools to find Niche Market products. Well, you probably can if you have an enormous amount of time, but a total newbie using specific niche software would blow us all out of the water due to the specificity of those tools now.
A specialty software tool will use those numbers and up to two dozen or more variables, including rating scores on competition based not only on whether the key words show up in the sites ( which is not necessarily competitive ) but also whether the keywords are in the url, the domain or titles. The same tool might also check for commercial or non-commercial articles for article publishing as well as opening clickbank for affiliate products and opening up other affiliate product searches to verify that there are related affiliate products. And this might be 1/10th of what a commercial niche tool based product might do for you.
Finding Niche Products is now so easy, even a newbie can do it. It does not require the in-depth type of intelligence that former adwords professionals used to use. Follow the links back to the videos. In 2 minutes you will be convinced.
Something new in niche keyword research. There is something called commercial intent. Microsoft has an online program that enables one to see if a searched for phrase has stronger commercial intent than research behind it.
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