Google's AdWords pay per click advertising is the search engine's main source of revenue, which reportedly generated over $16 billion during 2007 and put the search engine in front of its competitors in terms of profitability and popularity.
The Google AdWords pay per click advertising method caught on with online business owners and now, it's an acceptable advertising model if you want your business to succeed online. However, those who cannot understand this advertising model may be wasting their time and money making this method work for them because they don't truly understand its concepts.
Fact: In order to appreciate Google AdWords pay per click advertising, you have to know how this concept came about.
Bill Gross first developed the idea of AdWords pay per click advertising. He got this idea from the concept of the Yellow pages which divides businesses into certain categories or keywords. People who need certain products and services only have to look for these keywords and a list of businesses are presented to them. This concept generated more consumers and when applied online, ushered in a new era of advertising.
Google wanted to purchase Gross concept but the two parties cannot agree. In 2000, despite its inability to negotiate with Gross, Google started the AdWords pay per click advertising. A court dispute ensued and the courts awarded Google the full rights to the AdWords pay per click advertising concept.
Initially, Google AdWords pay per click advertising was set up and managed by Google who asked business owners to pay a set monthly fee. Today, Google AdWords pay per click advertising is run and managed by business owners themselves from a self-serve portal.
Business owners find that it's more cost effective to hire specialists in the AdWords pay per click advertising method. They've realized that these online marketing specialists who have studied this method for some time knows what works or does not work in online advertising.
The Google AdWords pay per click advertising method caught on with online business owners and now, it's an acceptable advertising model if you want your business to succeed online. However, those who cannot understand this advertising model may be wasting their time and money making this method work for them because they don't truly understand its concepts.
Fact: In order to appreciate Google AdWords pay per click advertising, you have to know how this concept came about.
Bill Gross first developed the idea of AdWords pay per click advertising. He got this idea from the concept of the Yellow pages which divides businesses into certain categories or keywords. People who need certain products and services only have to look for these keywords and a list of businesses are presented to them. This concept generated more consumers and when applied online, ushered in a new era of advertising.
Google wanted to purchase Gross concept but the two parties cannot agree. In 2000, despite its inability to negotiate with Gross, Google started the AdWords pay per click advertising. A court dispute ensued and the courts awarded Google the full rights to the AdWords pay per click advertising concept.
Initially, Google AdWords pay per click advertising was set up and managed by Google who asked business owners to pay a set monthly fee. Today, Google AdWords pay per click advertising is run and managed by business owners themselves from a self-serve portal.
Business owners find that it's more cost effective to hire specialists in the AdWords pay per click advertising method. They've realized that these online marketing specialists who have studied this method for some time knows what works or does not work in online advertising.
About the Author:
Greg Cesar is a leading Google Adwords expert. He has helped thousands of students make money on the internet. find out some of his insider secrets now. If you want increased visitors to your website then learn google adwords and download your free google adwords guide here
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