Monday, August 17, 2009

Website Building Success Starts With The Needs Of Your Customers

. Monday, August 17, 2009
By Aguirre Yates

People everywhere want to start a profitable internet business but there are not sure of where to start. You motivations may be to one day quit your day job o you may have an existing offline business that you want to take online. Either way, the internet can be a great starting point and business building tool to achieve your goals.

Your site design can either be done by you or you can hire a professional designer to do it for you. If you decide to do it, most likely there will be a steep learning curve involved, especially, if you are new to website creation. There are many websites with free tutorials in HTML and CSS to help you understand the basics.

If you decide to hire a professional website developer, be prepared to pay no less than $1000 for a basic design. You can save a lot of money by learning the skills of the trade. It may take you much longer to launch, but the skills you learn will serve your well for a long time.

I am a big advocate of taking the do-it-yourself approach. There are many advantages. One is that you can design your website exactly as you see it. Sometimes it can be hard communicating what you want to others and very often you will never get back exactly what you envisioned.

Website design skills are in big demand. This means that once you learn the basic skills, not only do you become a marketable asset, but you can design your own sites, make changes in the future, or create new websites that target other markets. It is a valuable skill to have.

When you are planning the look and fell of your site, always keep in mind that the customer or visitor is the most important thing. The site should not be about you, but about your customers. This means your website will address the needs, wants and desires of the customers by providing answers and solutions that will help them.

When you plan your site around the needs of your customers, they will automatically be attracted to you because you seem to positions yourself as a person who understands their needs. Many new site owners talk too much about themselves and never give much thought to what their visitors are really looking for. This is a big mistake and can costs you in the long run.

When a person comes to your website looking for a specific solution, they don't want to hear all about you. They want to know if what you offer can really help them. They may be looking for answers to specific problems or may have a strong desire to accomplish something. Either way, how you positions your website will make all the difference in the world.

The best formula you can use is the same formula that copywriters use when creating sales correspondence. The formula is AIDA which means, attention, interest, desire and action. This simply means your site design and website copy should attraction the attention of visitors, hold their interest, create a desire for you solution and inspire them to take action. Do this and your will success.

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Seo Optimization Now

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