Search Engine Optimization is a significant part of what I carry out every day. It is part of who I am at this point in time. I have been Engaged in seo optimization before Google was started.
A bit of seo history, before Google there were established search engines like Altavista, Lycos and others. This was when seo first came into its own. Certain industries realized quite early in the game that most of the world's active traffic flowed through one or more of the search engines at some period of time during the week.
Serp optimization has nearly always been about getting your Web pages as high in the search results as you possibly could.
Is the most important thing the quantity of visitors that arrive ? That is an interesting question to ponder.
If you have a business in which the number of visitors is not the only important factor, but the quality of the visitors relative to your product is then any position on page one of the major search engines serps is going to potentially bring you some small measure of success.
If you are on page one but in position number 10 then your traffic is truly a trickle compared to what web properties in the number 1, 2 or 3 positions in the search results are getting for your chosen keywords.
If one hundred visitors daily review a certain Google Search engine result page, and your web property is in position 7 Through 10, you may be consider yourself grateful to receive just three of those visitors. Don't ever think that human visitors evenly click on the top 10 positions. Aliens might but not us earthbound humans. Positions five through ten may get a total of just 12 visitors while position three all on its own gets 6 visitors, and the highly coveted positions of one and two may together receive twenty five to thirty.
About now you are rolling on the floor and saying, Trevor, your math sucks, these numbers simply don't add up to 100 ? Correct, you would be, but you can stop laughing because of the 100 visitors that arrive at that search page, more than a few will click on the commercial paid ads at the top and right and perhaps more than fifty percent will really just try another search term or phrase.
Isn't this exactly what you might do?
Making people click on your ad in the natural or organic search engine results is another art form entirely. A description such as "The ultimate cure for breast cancer ..." will obviously get far more clicks than a droll description like "Information on breast cancer..."
The goal however isn't just about just getting into the top 10 positions on the search engines, its really about getting your likely purchasers to take action ( on your listing in the search results ).
So, if your wonderful friends won't or just can't voluntarily link back to your web property using the search terms that you really need to rank highly for on the search engines, what can you do? The answer, is not so simple, but in a way it is, though it may require thousands of hours of networking with your peers type of work, you must find a way to get it done yourself.
A bit of seo history, before Google there were established search engines like Altavista, Lycos and others. This was when seo first came into its own. Certain industries realized quite early in the game that most of the world's active traffic flowed through one or more of the search engines at some period of time during the week.
Serp optimization has nearly always been about getting your Web pages as high in the search results as you possibly could.
Is the most important thing the quantity of visitors that arrive ? That is an interesting question to ponder.
If you have a business in which the number of visitors is not the only important factor, but the quality of the visitors relative to your product is then any position on page one of the major search engines serps is going to potentially bring you some small measure of success.
If you are on page one but in position number 10 then your traffic is truly a trickle compared to what web properties in the number 1, 2 or 3 positions in the search results are getting for your chosen keywords.
If one hundred visitors daily review a certain Google Search engine result page, and your web property is in position 7 Through 10, you may be consider yourself grateful to receive just three of those visitors. Don't ever think that human visitors evenly click on the top 10 positions. Aliens might but not us earthbound humans. Positions five through ten may get a total of just 12 visitors while position three all on its own gets 6 visitors, and the highly coveted positions of one and two may together receive twenty five to thirty.
About now you are rolling on the floor and saying, Trevor, your math sucks, these numbers simply don't add up to 100 ? Correct, you would be, but you can stop laughing because of the 100 visitors that arrive at that search page, more than a few will click on the commercial paid ads at the top and right and perhaps more than fifty percent will really just try another search term or phrase.
Isn't this exactly what you might do?
Making people click on your ad in the natural or organic search engine results is another art form entirely. A description such as "The ultimate cure for breast cancer ..." will obviously get far more clicks than a droll description like "Information on breast cancer..."
The goal however isn't just about just getting into the top 10 positions on the search engines, its really about getting your likely purchasers to take action ( on your listing in the search results ).
So, if your wonderful friends won't or just can't voluntarily link back to your web property using the search terms that you really need to rank highly for on the search engines, what can you do? The answer, is not so simple, but in a way it is, though it may require thousands of hours of networking with your peers type of work, you must find a way to get it done yourself.
About the Author:
Search Engine Optimization for great natural results can be quite daunting and typically takes a longer time to accomplish than one would like, particularly if there are tens of millions of competing web pages for the exact same keyword phrases. Click here now and discover search engine optimization and tricks of the trade at trevorweir.com
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