Saturday, August 22, 2009

Spam: How It Could Cost You More Than A Sale.

. Saturday, August 22, 2009
By Brian V Shortt

Spam. The very word is almost a four letter expletive these days something that ought to never be uttered in polite society. One place where it should most without doubt never be voiced is in the world of internet business. One great anecdote is from Microsoft's own Bill Gates:

"Like almost everybody who uses e-mail, I receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick."

If the pioneer of the individual computer isn't immune to spam then who is? Now this article is not here to go on and on about what spam is since everybody should know It is those annoying advertisements sent via email. As an alternative we want to show how spam can affect affiliate marketing.

What is affiliate marketing? The promotion and selling of products online by an affiliate on behalf of a company. So one could logically assume that by "spamming" or sending out advertisements to as many emails as feasible then they will target a vast and massive audience and in turn realize more sales, ergo more money. Well this is a very simplified and just wrong view. Indeed Spam can actually hurt your affiliate. Up to 80% of all email these days is categorized as spam' and many of these occur from affiliate marketers believing that spam is the best way in which to promote, expose and get their product recognition.

What the most likely result of spamming to gain recognition is that the recipient will just delete the message and impede any further messages coming from that email address. So in essence before you have even made your first affiliate marketing sale your email if blacklisted. Certainly not what an aspiring entrepreneur will wish for. Furthermore you may possibly very well be breaking the law. In 2007 Robert Soloway lost a court case which was brought against him by an Oklahoma based Internet Service Provider; they accused him of spamming. He was ordered to pay over $10 million in compensation for his actions.

In the UK in the same year Gordon Dick successful won the sum of 1368.66 against Transcom Internet Services for spamming his email account. And these are not the only two cases on record that have brought spammers to court. Spamming for attention is a faux pas that so many affiliate marketers make. More often than not it ends their affiliate market careers but more serious it can land them in court with a large fine and blacklisted name. If you are interested in becoming an affiliate marketer then you should read "Affiliate Marketing 101".

"Affiliate Marketing 101" is a free internet report that provides you with clear-cut Do's and Don'ts that you must follow if you wish to be a successful affiliate marketer. Not sending Spam is just one of those. It is highly recommended that you read this report before embarking on your career in as an affiliate as it may well save you a lot of aggravation and possible legal trouble.

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