You have perhaps been told that getting links from other sites related to your own website genre is generally a good idea. Perhaps you have even gotten quite a few email requests to this effect.
Most of us search engine optimization afficionados have a deep understanding of what this phrase means, but for the rest of us it simply means getting others to link to your site from their own.
Traditionally, this was done by exchanging links between sites, and whole communities even encouraged this but the search engines soon began to devalue these reciprocal efforts because too many of the reciprocal links were contrived and not natural.
Spam is known to many of us as that tasty meat from which the current swine flu propagates,lol, sorry couldn't help myself, but in internet lingo it is also known as the email that floods your inbox and makes it difficult to find your real mail.
So for example, too many enterprising spammers send out unsolicited blog comments to thousands of open blogs in an attempt to gain back links. Others created fake websites and pages with links back to their own - not the phrase "their own" - commercial products - thus creating a need for Google and other search engines to objectively create quality ranking scores to determine the relationship between linking sites. At that time, the search engines were not looking at these items such as which reciprocal links were owned by the same group or which chain of anchored links were on the same machine. In order to thwart spammers, this information is collected and analyzed as it's rather important for determining exactly who the spammers are.
Perhaps one of the most important parts of the backlinking process is which keywords one uses - traditionally, this has been where most linking efforts have hit the wall.
Why? We can't specifically tell others to use such and such an anchor text in their link to us. And in direct contradiction to what you might be reading around the net, therein lies a big part of the problem, right?
Also, since as a casual reader, you are not likely to be an expert on niche market keywords, you are going to most logically try to pick the keywords having the most traffic. One could however be forgiven for this as it really is a most logical mistake. A brand new online venture, even after being indexed by MSN or most search engines, doesn't stand a prayer for getting traffic based on the most highly trafficked keywords - sorry but this wait for traffic could extend to many months or even years.
Ergo, have we looked at a potentially time wasting effort here?
But there is yet another major issue. The page rank of new articles is N/A or after indexing, typically Zero where Zero is not good and 10 is the best. Some may say differently while a new page with N/A or O as its rank will have a freshness quotient that can help it positively, in most search engines, its zero which is evidence of lack of credibility will assuredly work against it.
Exceptions abound however and if the newly created page is sitting on a very popular Web 2 social network property like squidoo or craigslist, bebo or scribd to name a few then it won't be penalized as much just because its current pagerank or credibility level appears to be a zero.
We suspect these exceptions work because, it is thought that new pages on foundation sites such as those with a PageTrust of 5 or above, inherently acquire some of the PageRank or PageTrust of the site that they are actually hosted on.
All sounds rather complicated huh? What really, does one do ?
Google's time worn advice, go back to fundamentals, ensure that you are putting up great and get creative. They would recommend strongly that we even create "link-bait" that will cause others to want to link to you.I like both this phrase and the thought if you have any idea what this link-bait thing means. Its never a great idea to truly ignore what Google recommends, however I urge you to examine the issues involved in creating link-bait more deeply. Do you really have the 6-18 months that it takes to consistently create new articles almost daily, and to put out such a ferocious amount of high grade material in one spot that would cause people to consistently put a link to that page from their own - If the answer is yes, then you now know the true meaning of link-bait.
There has got to be a better way no?
Most of us search engine optimization afficionados have a deep understanding of what this phrase means, but for the rest of us it simply means getting others to link to your site from their own.
Traditionally, this was done by exchanging links between sites, and whole communities even encouraged this but the search engines soon began to devalue these reciprocal efforts because too many of the reciprocal links were contrived and not natural.
Spam is known to many of us as that tasty meat from which the current swine flu propagates,lol, sorry couldn't help myself, but in internet lingo it is also known as the email that floods your inbox and makes it difficult to find your real mail.
So for example, too many enterprising spammers send out unsolicited blog comments to thousands of open blogs in an attempt to gain back links. Others created fake websites and pages with links back to their own - not the phrase "their own" - commercial products - thus creating a need for Google and other search engines to objectively create quality ranking scores to determine the relationship between linking sites. At that time, the search engines were not looking at these items such as which reciprocal links were owned by the same group or which chain of anchored links were on the same machine. In order to thwart spammers, this information is collected and analyzed as it's rather important for determining exactly who the spammers are.
Perhaps one of the most important parts of the backlinking process is which keywords one uses - traditionally, this has been where most linking efforts have hit the wall.
Why? We can't specifically tell others to use such and such an anchor text in their link to us. And in direct contradiction to what you might be reading around the net, therein lies a big part of the problem, right?
Also, since as a casual reader, you are not likely to be an expert on niche market keywords, you are going to most logically try to pick the keywords having the most traffic. One could however be forgiven for this as it really is a most logical mistake. A brand new online venture, even after being indexed by MSN or most search engines, doesn't stand a prayer for getting traffic based on the most highly trafficked keywords - sorry but this wait for traffic could extend to many months or even years.
Ergo, have we looked at a potentially time wasting effort here?
But there is yet another major issue. The page rank of new articles is N/A or after indexing, typically Zero where Zero is not good and 10 is the best. Some may say differently while a new page with N/A or O as its rank will have a freshness quotient that can help it positively, in most search engines, its zero which is evidence of lack of credibility will assuredly work against it.
Exceptions abound however and if the newly created page is sitting on a very popular Web 2 social network property like squidoo or craigslist, bebo or scribd to name a few then it won't be penalized as much just because its current pagerank or credibility level appears to be a zero.
We suspect these exceptions work because, it is thought that new pages on foundation sites such as those with a PageTrust of 5 or above, inherently acquire some of the PageRank or PageTrust of the site that they are actually hosted on.
All sounds rather complicated huh? What really, does one do ?
Google's time worn advice, go back to fundamentals, ensure that you are putting up great and get creative. They would recommend strongly that we even create "link-bait" that will cause others to want to link to you.I like both this phrase and the thought if you have any idea what this link-bait thing means. Its never a great idea to truly ignore what Google recommends, however I urge you to examine the issues involved in creating link-bait more deeply. Do you really have the 6-18 months that it takes to consistently create new articles almost daily, and to put out such a ferocious amount of high grade material in one spot that would cause people to consistently put a link to that page from their own - If the answer is yes, then you now know the true meaning of link-bait.
There has got to be a better way no?
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