Sunday, December 20, 2009

Key Design Considerations For Creating A Catalog With Advanced Graphics

. Sunday, December 20, 2009
By Dennis Smith

A catalog with attractive graphic design is like a portable salesman, every bit as efficient as an actual one. A catalog displays a variety of products that enable a consumer select a particular product after close consultation with family, friends or peers. Thus, it is very critical that a catalog is arranged and printed in the most effective and appealing way to gain a positive reaction from the consumers.

A catalog must effectively concentrate on products and ensure that they do not get hidden by other elements. Therefore the catalog's colour scheme should be your first consideration, in addition to the layout of graphics, so that the product pictures do not look lack lustre and appear prominently on the pages in lucid view. Any modern graphic design software can display you how the different patterns will appear, and by using the colour selection tools, you can easily choose a palette that works for you.

The second thing you have to concentrate your attention on is the text arrangement of the catalog. Again, by using graphics tools, you can work upon a few alternatives with different fonts and colours to figure out what works and what does not look good. The text should contain description in which a brief powerful summary of the products is given, with all their key aspects highlighted in minimum number of words.

Adding design elements to the catalog must be he next in line after the basic layout with text and pictures is decided. Modern graphic design with sleek looks gives the catalog a certain splendour that is needed to keep the customers hooked and interested in the product. You may either get in touch with an expert designer to obtain such enhanced designs or if you have the creative talent in you, then you can try it out yourself also.

Pre-designed graphic components are available in modern graphic design software that can be utilized to successfully design your catalog without much trouble. This will save you much effort and will make sure of good quality output.

After all tasks relating to designing have been handled, you must approach a good printing firm to get the optimum number of prints of your catalog to pass them on to clients. If you had done the catalog design all by yourself, then this will be a good chance to get an expert opinion on it and get some refinements done by a designer from the printing firm itself.

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