So you want to become a webmaster? Webmastering is a complex job with more to it that one would expect. There are many different skill sets which are required to run a successful website, from writing content to designing graphics, or marketing the content on your website.
If you look at the top left of the page for analysis of a particular site you will see a table of "top search queries". Unlike the stats in your Awstats program in cPanel, these queries show the key phrases and their ranking or position according to the Google robot.
While all of these skill sets can help make a great webmaster, rarely does one single webmaster have the ability to do all of them. Instead, a webmaster can focus on a few different areas, such as providing content and marketing said content, while outsourcing the other aspects to freelancers or independent contractors, or even forming a team of like-minded individuals who would like to work on the website.
It is incredible to study this table and see phrases or keywords on your site which were written naturally into a post or page and to see them ranking in the top 20 in Google. Now the trick to which I referred above is as follows: Click on the "more" link at the bottom of this "top searches queries" table and this will expand the list to maybe 20 key words.
By learning the languages and being able to code your own websites, you'll lessen your reliance on others, meaning you'll have a smaller overhead cost and can get things done at your pace and to your liking. While being webmaster doesn't require you to excel in all of these areas, you should definitely have at least basic knowledge in order to keep your website running. Many webmasters today are self taught, with tons of resources being available on the internet for learning how to use programs such as Adobe Photoshop, Dreamworks, and other programs which are valuable for scripting and creating graphics for your website.
Without too much effort you should be able to nudge your position from page 2 of Google to page 1..all for a word that you may never have considered or targeted. Next time, check your webmaster account and check out that table because you would not know what little gem you will find.
If you look at the top left of the page for analysis of a particular site you will see a table of "top search queries". Unlike the stats in your Awstats program in cPanel, these queries show the key phrases and their ranking or position according to the Google robot.
While all of these skill sets can help make a great webmaster, rarely does one single webmaster have the ability to do all of them. Instead, a webmaster can focus on a few different areas, such as providing content and marketing said content, while outsourcing the other aspects to freelancers or independent contractors, or even forming a team of like-minded individuals who would like to work on the website.
It is incredible to study this table and see phrases or keywords on your site which were written naturally into a post or page and to see them ranking in the top 20 in Google. Now the trick to which I referred above is as follows: Click on the "more" link at the bottom of this "top searches queries" table and this will expand the list to maybe 20 key words.
By learning the languages and being able to code your own websites, you'll lessen your reliance on others, meaning you'll have a smaller overhead cost and can get things done at your pace and to your liking. While being webmaster doesn't require you to excel in all of these areas, you should definitely have at least basic knowledge in order to keep your website running. Many webmasters today are self taught, with tons of resources being available on the internet for learning how to use programs such as Adobe Photoshop, Dreamworks, and other programs which are valuable for scripting and creating graphics for your website.
Without too much effort you should be able to nudge your position from page 2 of Google to page 1..all for a word that you may never have considered or targeted. Next time, check your webmaster account and check out that table because you would not know what little gem you will find.
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