Wednesday, December 30, 2009

How to Find Backlinks in Your Own Back Yard

. Wednesday, December 30, 2009
By Jamie Harris

If you're like most internet marketers, you spend a lot of time and energy looking for linking opportunities. Whenever you can put your face to your business it is an opportunity to build brand recognition.

Let us discover the method of finding these link opportunities on local business groups' Web sites.

First try to create a list of the entire local business organizations in your area; you may also include the very small ones. If the group is situated within driving distance then try to include them also. Someday you may visit all of them or add to the list but at this time just include them all. Then spend some time on each of their sites to look for the low-hanging fruit, which is in general the member directory. Normally, those aren't direct links.

That is when the majority of people discontinue their search since the obvious link opportunities are not at hand. In the process, they fail to see other valuable links that could lift up your site Search Engine Placement. Know that it simply takes a few high-quality links to make a difference.

A different approach is to look to see if they give direct links when the profile a company in their news part. Or discover if they need sponsors for future events. Does the association do any sort of community outreach that would draw media attention?

Getting these types of links needs more work than just filling out a form for sure. They may also require a number of e-mails, phone calls, or even face-to-face meetings. But the effort is well worth it, in order to attain better Search Engine Placement.

Let us take for example you already them to profile your company in their news section. Having a small suggestion you can be able to get a deep link inside the content to one of your main product pages with the keywords as anchor text, as well as a link to your home page.

While many would be happy with the above links, why not upgrade them? That's accomplished by getting other sites to link to your new profile page. Every time another site links to your company's profile, it increases the value of those links to your site.

A link obtained from a page with external links to that page is more powerful. Many in the industry search out those existing pages with a high number of external links.

At this moment why not promote the company profile by all methods available to make those links. This greatly includes on your own site, social media, blogs, press releases and personal contacts as well.

As an alternative of overlooking link marketing opportunities, begin discovering sites deeper. Look for more than just the easy links, which frequently have less value, and go after those less accessible links. The outcome could just be top rankings in the near upcoming for your company.

About the Author:

Seo Optimization Now

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