Monday, December 28, 2009

The Art of Viral Marketing - Start a Buzz on the Digital Grapevine

. Monday, December 28, 2009
By Veronica Carrillo

In this article I want to talk about something that has personally brought a lot of money into my pocket over the years. It's something you can do over a weekend that can continue to make you money in your sleep. So often on the Internet we see "get rich quick" products. "Sit back and watch the money roll in"....or my favorite.... "All you have to do is cash the checks as they arrive in the mail!"....

Also, you may be given real estate leads from other Realtors that do not sell homes in the territory you work in. (It may be too far of a drive, not that Realtor's niche, etc.) Focus on the area you want to sell homes in. This way you will get to know the area and/or surrounding areas very well. You will come to know the styles of the homes and how to price the homes.

YouTube video that had you in stitches is being viewed by several of your closest friends. Much like a medical or computer virus, its effects reach far and wide without any specific, linear pattern. It can literally take over. As viral marketing has this same widespread effect, just imagine what it can do for increasing the visibility of your business.

"Yeah Jason great....but give me an example!" Sure thing! A great example of Viral Marketing is the eBook. You can write yourself a little ebook on whatever you're selling. Load it with as much useful information as you can. Also put many references to products you're selling or web sites you own in the ebook. Then at the end of your eBook, put a reseller license. This is just a page that says basically "I give you permission to give this eBook away for free or to sell it and keep all the profits".

Next, head over to google and do a search for "Ebook Directories" (type it in just like that). You'll get a list of thousands of sites that allow you to upload your free eBook. People use these eBook directories to search for free eBooks. Spend a few days uploading your free eBook to these directories....then sit back and wait for people to start downloading your eBook. Some of the people who download and read your eBook will then give it away to people from their own web sites...who will read it and give it away to people at their web sites (remember the free license you included)...and suddenly you've got viral marketing.

To keep this same exclusive feeling, the video or information that you are marketing is best kept anonymous. It does not even need to be about the specific product, but can just be an entertaining or controversial posting that gets people talking. By doing this, people feel like they have stumbled upon a "find" and begin to share it with a select few, who then pass it to another exclusive group. Once enough buzz has been created, the actual product can be revealed. By this point, there has been so much free promotion, that any nominal cost in setting up your viral marketing is far outweighed by your sales.

About the Author:

Seo Optimization Now

0 comments:

Post a Comment