Monday, November 2, 2009

Why Are Unique Articles Important to SEO

. Monday, November 2, 2009
By Dirk Andersen

Do you want to get more traffic into your sites? Well, a good way to do that is by embedding back links to your pages in articles that you write and submit to various online sites. Before you get too excited, you need to realize that this approach works spectacularly when done intelligently.

It isn't your cash, but your time, that you will have to spend authoring your articles and then getting them into the big pool of e-zine lists and article directories out there. Yes, it is a big task but it doesn't have to be if you acquire an article marketing submission tool and put it to work. And these are very available through the Internet, and you can get some of them without spending a dime.

Write an article with a high degree of quality in mind, and use all the knowledge you have accumulated about search engine optimization strategies to come up with a set of keywords that will effectively represent your particular bailiwick -- and don't forget that you want your article to be viewed as a rich resource for other authors. Once you have the article edited to your satisfaction, then insert the text into your article marketing tool, and launch it away

Is there a problem with this? Oh, yes. If you submit the same exact article text to every existing article directory site, you may not get the plethora of back links you were expecting to get. The top search engines are designed to detect duplication of content and to back link only the "original".

So what can you do? Well, continue to submit your articles but do not submit copies of an article; submit only the one unique version. This way, you will get a link for every article you publish. If you try to submit at least one unique article per week, you will, over a long period of time, accumulate many hundreds of back links to your website.

So now you are thrilled with the prospect of a flood of traffic brought in by articles you are about to write. Well, that's good, but you should know that you may have to wait for a good chunk of time for this to manifest! Perhaps you have even tried this before, with good results, then it sort of petered out. The Internet is a ever-changing environment and sometimes what you did there for months doesn't yield the results you got used to. This can apply to submitting articles as well.

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