Monday, November 9, 2009

Start Building A Mailing List

. Monday, November 9, 2009
By Daniel Waser

Getting repeat visitors for their websites may be most webmasters' goal, but few visitors do. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. By leaving the website and not returning, each visitor takes away the money they could spend on your website, which is devastating even if you have 1,000 people a day coming to your site. If you had planned well, some of those visitors could have become customers. To get customers to continue coming back and spending money on your website, you'll need them to join your mailing list.

Though some argue that creating unique content is the solution, this is frequently not enough. Once visitors sign up on your mailing list, however they are far more likely to be repeat visitors. The sign-up process for your mailing list should be a simple opt-in for the visitor that they can subscribe to before leaving the site. On your opt-in form ask for your visitor's name and email address.

Your mailing list will allow you to follow up with your subscribers through email. You should use these as a tool to attempt to get the visitor to consider your product again, or to attempt to get them to consider a new product. By getting as many visitors as you can to subscribe, you will increase your pool of potential customers and profit.

Something that many people use as a tactic to increase their subscribers is writing articles. Proving yourself as an expert in your field, you could write and submit these articles to online article directories.

If done correctly, viral marketing is an extremely beneficial viral marketing device. Your articles will allow you to prove your expertise.

As article writing allows you to attach a resource box, you should utilize this tool to increase the subscribers to your mailing list. A good website owner uses this resource box as a place to market their skills and the URL of their site.

Since the ultimate goal is to get more visitors to sign up for your mailing list, your URL that you include in the resource box should send them to the page where they give you their name and email address to opt-in for your mailing list. The resource box will send many curious visitors your way once eZine publishers have approved the article. You will have then completed the easiest viral marketing you can do. As long as you include the appropriate details with your articles, this easy method should be effective.

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