Monday, September 14, 2009

SEO Business- Secrets to Utilizing Search Engine Optimization

. Monday, September 14, 2009
By Adeline Rekli

Many people have tried for years to learn the best way to accomplish search engine optimization and to build their SEO business without success. They've wasted a lot of time and ended up not much beyond where they started. We decided that we'd like to offer a few tips to help people accomplish this goal.

These tips are not secrets, but they are things that are often overlooked as people struggle with this concept. Everyone knows the goal is to increase visibility in order to make money online. The only way to do this is to really understand what SEO is all about.

Without getting into all the technicalities, search engine optimization is a way for society to find your website or content. Whether you utilize article marketing, have a video to place on YouTube, or just need help optimizing your own personal site, it all starts with keywords.

The upside of knowing the importance of keywords is that is you use them correctly, people will be able to find your website much more easily. The downside is that you can't just choose any words you like. You have to find and use the right words for the right situation. And in this case there is a secret formula for accomplishing this.

One of the most common rules of thumb with regard to SEO is the 1,000/1,000,000 rule. In other words, if you find a keyword that is searched a minimum of 1,000 times a month with no more than 1,000,000 results, than that's your optimum keyword or keyword phrase. Now whether or not you want to follow this rule of thumb is up to you.

This strategy for marketing a website or other content works great in situations where people are looking for information. Another direction you can take is focusing search engine optimization on the content of your website. If you're selling camping equipment you'll want to use that keyword as your primary keyword. You can use camping if you want a shorter keyword in page links.

Another thing a lot of people don't know is that search engine crawlers search a page from left to right as they are looking for terms. So when you're placing your content on a website page you will want to put the most important keyword information on the top left of the page and then work from left to right. The information that you care least about being picked up by the crawlers should be placed in the bottom right corner.

These are just a few tips on SEO strategy that will get you headed in the right direction. There is plenty more to learn but for now, if you understand this much and already have your marketing niche determine, you can begin to locate optimum keywords. This can be done using a free keyword tool that you can find easily online. Once you've found 3 to 7 keywords or keyword phrases your ready to learn how to put them to use.

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Seo Optimization Now

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