Thursday, September 17, 2009

Developing Info Products to Sell Online

. Thursday, September 17, 2009
By Freddie Burch

Regardless of what you may surmise from the terms, you may be asking what an info product is. In the basic sense, information products or info products are information bearing products that were made by someone. In the context of the Internet, the essence remains the same, but the actualization is more clearly defined. On the Internet, and also for this article, an info product is an electronic book or article serving some need.

Now it is time to reconsider this definition of being "fit". Let's look at it this way. Internet is a place where people have started looking for "solutions" rather than mere information. All sorts of products in the form of eBooks, CD's, white papers, journals are available as "instant downloads" in a few minutes.

Ive got the info, you've got the money

Info products are all about having the information that people need or want, and consequently will be willing to pay for. This means that having a finger on the pulse of info trends and new developments is an asset to finding your audience. One can also turn statistics collected from across the Internet into cohesive summaries that reflect activities on the Internet, or just compile data for researchers to pick up and use. The ability to arrange the data into a readable and intelligible format is also vital to producing quality output and keep the customers coming back for more.

Electronic books, magazines, research data and results, tutorials, help guides, and even inspirational material are the main items for info products. There are several business models that people developing info products to sell online can use, but the bottom line is that the data is made available only with payment.

Getting in the loop

A low-cost option to use your services. By offering your clients info products, they can purchase your packaged brain for substantially less than they could ever hire you for. For instance, a home-study course could provide a condensed version of what a financial planner or a coach provides to clients over a series of months.

In this system, information is prepared and saved as files, which users will then purchase from the provider. A user places an order for a file, pays up, and is either sent an email with the file attached or given a secure link for downloading the product. Each model has its advantages and disadvantages, so neither is better than the other.

Getting your brain percolating on how you can package your brain as a system and how it will make it SO much easier for you to both market and implement it. The end goal is you can attract more customers and make more money with less effort.

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