E-commerce website owners typically have an opportunity to drastically increase the amount of money that they are making through the website by focusing on reduced abandoned carts. Many online shoppers will place an item in their shopping cart and then leave the site before purchasing. If they wanted the item to start with something must have discouraged them from the purchase. But what was it?
Abandoned carts are very common because it's easy to shop online, and buyers often have second thoughts and decide to not make the purchase after all. In this article we'll look at some ways that you can reduce the likelihood of shoppers to change their mind after adding an item to the cart.
1. Hidden details or surprises
Shoppers hate to be surprised by hidden fees or details that they did not expect. If they put an item into their shopping cart with certain assumptions and then they are surprised by something during the checkout process, they are likely to abandon the cart.
2. Taxes and/or Shipping
Although there is nothing you can do about the amount of tax that must be charged, there are some things you can do to reduce the amount of sales that are lost due to shipping charges. No buyer wants to pay for shipping, but it's often a mystery what the shipping charges will be until the checkout process. Give your shoppers a way to know (at least approximately) what they will be charged for shipping before they get to the end of the checkout.
3. Complicated Processes
Online shoppers prefer shopping online because of its convenience and speed. If a checkout process is cumbersome or confusing, the benefits of shopping from your site are minimal. Cut out any unnecessary steps and do whatever you can to make the process as quick and painless as possible.
4. They choose to check some other sites first
Shopping around for the best deal is very easy online. For this reason it's pretty common for an online shopper to place an item in their cart and then decide to visit some other sites to see if they can find a better deal. While you can't change the fact that it's easy for them to do comparative shopping, you can offer a lowest price guarantee to put their minds at ease.
5. Missing products
Sometimes a person who is making an online purchase will want to buy a few things at one time to save some money on shipping rather than buying several items one at a time. If your e-commerce site does not offer all of the items that they want to buy, or if something is out of stock, they may decide to move on to another online shop where they can get everything they want.
6. Second thought
Sometimes there is nothing more to it than just a hesitance to buy, especially with higher-priced items.
7. Confusion
If a shopper is unsure about what they are supposed to do during the checkout process they will likely leave the site. Keep the checkout process as simple and clear as possible and provide help and answers to common questions for those who might get stuck.
8. Payment options
There are a lot of different ways to accept money online. However, this is something that you should give a lot of thought to because some of your visitors will have a preferred method of payment and if it is not accepted at your site they will go somewhere else.
Abandoned carts are very common because it's easy to shop online, and buyers often have second thoughts and decide to not make the purchase after all. In this article we'll look at some ways that you can reduce the likelihood of shoppers to change their mind after adding an item to the cart.
1. Hidden details or surprises
Shoppers hate to be surprised by hidden fees or details that they did not expect. If they put an item into their shopping cart with certain assumptions and then they are surprised by something during the checkout process, they are likely to abandon the cart.
2. Taxes and/or Shipping
Although there is nothing you can do about the amount of tax that must be charged, there are some things you can do to reduce the amount of sales that are lost due to shipping charges. No buyer wants to pay for shipping, but it's often a mystery what the shipping charges will be until the checkout process. Give your shoppers a way to know (at least approximately) what they will be charged for shipping before they get to the end of the checkout.
3. Complicated Processes
Online shoppers prefer shopping online because of its convenience and speed. If a checkout process is cumbersome or confusing, the benefits of shopping from your site are minimal. Cut out any unnecessary steps and do whatever you can to make the process as quick and painless as possible.
4. They choose to check some other sites first
Shopping around for the best deal is very easy online. For this reason it's pretty common for an online shopper to place an item in their cart and then decide to visit some other sites to see if they can find a better deal. While you can't change the fact that it's easy for them to do comparative shopping, you can offer a lowest price guarantee to put their minds at ease.
5. Missing products
Sometimes a person who is making an online purchase will want to buy a few things at one time to save some money on shipping rather than buying several items one at a time. If your e-commerce site does not offer all of the items that they want to buy, or if something is out of stock, they may decide to move on to another online shop where they can get everything they want.
6. Second thought
Sometimes there is nothing more to it than just a hesitance to buy, especially with higher-priced items.
7. Confusion
If a shopper is unsure about what they are supposed to do during the checkout process they will likely leave the site. Keep the checkout process as simple and clear as possible and provide help and answers to common questions for those who might get stuck.
8. Payment options
There are a lot of different ways to accept money online. However, this is something that you should give a lot of thought to because some of your visitors will have a preferred method of payment and if it is not accepted at your site they will go somewhere else.
About the Author:
Steven Snell is a web designer and has experience with e-commerce website design. He runs CartFrenzy, a gallery that showcases the best e-commerce websites.
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