Sunday, August 23, 2009

How To Discover The Right Affiliate Product To Promote

. Sunday, August 23, 2009
By Jared Lu

Picking the right product to sell is essential to succeed with affiliate marketing. There are millions of internet-marketing products out there, but only a few can make you money. Some products are horrible and don't work right at all. Another product might be fantastic, but its landing page is bad so it is not making any sales. To succeed as an affiliate marketing, you need to find a product that's proven to sell well. Why promote something that nobody wants to buy?

To find that right product to promote, we're going to use the Clickbank affiliate network. While there are many good affiliate networks out there, Clickbank is one of the best for beginners. They have an enormous selection of digital products to sell, they always pay out on time, and it is easy to get accepted into the network. Unlike other affiliate networks that require you to apply to promote specific offers, Clickbank lets you promote all offers on their network right away.

Your first step when choosing a product to promote, is to decide a niche. The best way to do this is to brainstorm and write down five or ten niches you think you would be interested in. When creating your site around a product, you will be doing a lot of research and writing about it, so make sure the topics you write down aren't something that will bore you to death.

Once you have your topics, visit the Marketplace section in your Clickbank account. Clickbank has its products divided into categories, so choose an appropriate category and do a search for each of the topics you have written down earlier. In the search results, you will get a list of products that Clickbank sells that best match your search term. Underneath each product description, you will see a number of different metrics.

The most important metric to look at, is the gravity score. Gravity is a Clickbank formula that tells you how many recent sales affiliates have been making with this product. If a lot of people are making sales with this product then you should have no problems promoting this product as well. Usually I try and pick a product with a gravity score over 45. The other thing to look at is the dollars per sale. If you are going to use pay per click marketing to promote your product, then pick a payout greater than $25 per sale. This allows you to cover your advertising expenses and still make a decent profit.

Using the two criteria talked about above, write down the products that satisfy these criteria. Now pick the one that you would be most interested in learning about and promoting. You already know that other affiliates are having success making money with these products, so the key here is picking the product that will keep your interest so you can promote it successfully. This is the first step to becoming a successful affiliate marketer.

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