Wednesday, November 18, 2009

Why Would Anyone Need To Know Search Engine Optimization

. Wednesday, November 18, 2009
By Dirk Andersen

In the morning each day Bill wakes up before starting his computer. It is at his computer that he checks his mail, email, and his stats, proof of his earnings. This morning he has made $15 in Adsense and 1 sale. Very good, he says to himself, while also wishing for even more. It would be nice if that were more like $500 in Adsense and 10 sales, he says to himself, before closing the stats and proceeding to work so that he can be paid the money that gives him the pleasure of a good life.

At the same time Tom wakes up, makes a cup of coffee and faces his laptop for a view of his website stats. As he looks his heart races. On his computer screen he sees $399 in Adsense and 5 sales from just last night. This is not enough to satisfy Tom's ambition, although. He closes out his stats, grabs a fast breakfast and gets to work on his websites in order to further improve his stats. He is making enough money with his website earnings to not have to go to work in order to enjoy living very well.

In the given scenario, who would you prefer being, Bill or Tom? Do you want to provide a boss with good support so he will make a profit and pay you, or, do you want to own your own business? If you want to be like Bill you can skip the advice here and get on to other hobbies, with stats and sales just for carnival money. If you want to really profit, read on. The first thing to think about is in determining what a good site really is. Is a good website, the design of the website? Is it the functionality of the website? If you are talking about "good" in terms of making profits, the answer to both of these questions is no. The determinant factor that signifies a good website lies in the quantity and or quality of traffic that it draws. Many times the questions pop up as to, "why is my site performing beneath par?" A person hosting a website with a good design, super support and nifty products can't reach the profit margins they were hoping for. What this person need to concentrate on is the traffic his site may pull in. Traffic is talking about the persons who purchase services or good from your site, or persons who click on Google ads while visiting your site.

Knowing that traffic is the key to a successful website, you will want to know how to get traffic. Getting traffic for your website is done by using SEO. SEO stands for search engine optimization and is the key to your best traffic. Creating a business that makes you enough money to live the good life is possible by taking advantage of the recent tools available to you, such as these SEO tools. There are three parts to employing an SEO campaign, the keyword analysis, the on page SEO and the off page SEO. Keyword analysis needs to be done to bring you the best traffic in the shortest possible time. SEO offers you the tools that make keyword analysis possible, and you must use them for the system to work like promised.

When you do the on page SEO, you will have to sort out your files and modify them. You will rearrange titles, images, text, metatags, page structure, internal links and other components of your web pages to incorporate the keywords that you found when you did the keyword analysis. This gives you the SEO optimized site that focuses on the most popular keywords that will work to your best advantage.

Lastly, off page SEO will create power for your website. Off page SEO is when you create external links that point to your website. The more links you create the better. Each of the links you create that point to your website, count as a vote. As you create more votes, your website becomes more powerful. Many experts feel this is the most important step of your SEO campaign.

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Seo Optimization Now

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