Monday, November 16, 2009

Where You Can Land Some Easy One Way Links

. Monday, November 16, 2009
By Dirk Andersen

Web masters know that inbound links are important to promoting your site. Links provide fuel for search engines, so the more inbound links you have, the more popular you become. Better quality links will improve your standings in the keyword search results. When it comes to back links, some are better than others. One-way links from well-regarded site with a good page strength are highly preferable.

Inbound links are vital if you want to improve traffic to your web site. Inbound links will improve your web site's rankings for organic search engines and provide another path for visitors to find you. Links from high traffic, authoritative sites are weighted more than other links. The main objective in most SEO campaigns is building high quality, one-way links to your web site.

One of the most impactful and simple ways to get one-way inbound links to your web site is to list it in web directories. For example, you could try the Open Directory Project, Yahoo and the Authority Directory.

The ODP is free to submit, but it could take a while to get reviewed. In addition, the percentage of those accepted there is low. Yahoo's directory takes only about seven days for review but costs $299 per year. The fee at Yahoo is non-refundable and acceptance is not guaranteed there either. The AuthorityDirectory.com charges a small annual fee and review is generally completed within a much faster 48 hours. Your site is not guaranteed acceptance at the Authority Directory either, but in most cases they refund the fee if your site is not accepted.

Exchanging links with other sites is a much riskier way of collecting links. If you exchange a link with a banned site, it can actually hurt your site's popularity or get your site banned from a search engine. Google and other search engines have made statements that they are devaluing reciprocal links.

Link building is an on-going process. If you want to rank highly in the search engines, you'll need to steadily build links to your site because link popularity will make the difference between your site appearing on the first page of search results or not at all. Inbound links can generate traffic to your site in two different ways: 1) via click-through traffic and 2) via better organic results in search engines.

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Seo Optimization Now

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