Your ultimate goal when using Google AdWords is to turn visitors to your website into clients, customers, or buyers of your products and services.
Myth - When you have more visitors, you'll have more sales.
It is a proven fact that visitors will always become paying clients. Studies about e-commerce say that visitors who are viewing your website for the first time will not buy anything from your site. This is such a waste because one in every seven visitors are actually prepared to buy something.
That's why you have to understand the online sales process and what role it plays in converting Adword traffic into sales. If you want to get more customers without paying too much on internet marketing, then by all means use Google Adwords. Here is a list of what you can do to use Google Adwords effectively in converting Adword traffic into sales:
* Marketing - You must use Google Adwords to address your potential customers' needs and lead them to your web site.
* Trust is a Must - Your web site should be very trustworthy and credible so that customers will feel more confident in availing your product or services. Otherwise, your customers will go elsewhere for a more credible site.
* Navigation - Probably one of the biggest losers of sales is your website structure. If you do not have a website that is easily navigated and provides timely answers to visitor questions, then your Goggle AdWords campaign will be an expensive exercise that provides you with little or no positive results.
* Presentation and Motivation - Your website should be presentable to your customers so they are motivated to avail of your products or services. Your site's aesthetic appeal is a huge factor in converting AdWord traffic into sales.
* Sales Closure - To close a sale, you need to present a call-to-action, easy and secure payment options, and enough details on your products or services so that the visitor can justify their purchase.
Myth - When you have more visitors, you'll have more sales.
It is a proven fact that visitors will always become paying clients. Studies about e-commerce say that visitors who are viewing your website for the first time will not buy anything from your site. This is such a waste because one in every seven visitors are actually prepared to buy something.
That's why you have to understand the online sales process and what role it plays in converting Adword traffic into sales. If you want to get more customers without paying too much on internet marketing, then by all means use Google Adwords. Here is a list of what you can do to use Google Adwords effectively in converting Adword traffic into sales:
* Marketing - You must use Google Adwords to address your potential customers' needs and lead them to your web site.
* Trust is a Must - Your web site should be very trustworthy and credible so that customers will feel more confident in availing your product or services. Otherwise, your customers will go elsewhere for a more credible site.
* Navigation - Probably one of the biggest losers of sales is your website structure. If you do not have a website that is easily navigated and provides timely answers to visitor questions, then your Goggle AdWords campaign will be an expensive exercise that provides you with little or no positive results.
* Presentation and Motivation - Your website should be presentable to your customers so they are motivated to avail of your products or services. Your site's aesthetic appeal is a huge factor in converting AdWord traffic into sales.
* Sales Closure - To close a sale, you need to present a call-to-action, easy and secure payment options, and enough details on your products or services so that the visitor can justify their purchase.
About the Author:
Greg Cesar is a leading Google Adwords guru. He can show you how to succeed with Adwords. If you want more traffic to your website then learn Google Adwords and download your free Google Adwords Guide here
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