Thursday, October 22, 2009

Always Request an Article Writing Sample

. Thursday, October 22, 2009
By Nigel Evans

As there is such a high demand for content to be included within websites and webpages everywhere, people are looking for "ghost writers" or other authors to write the material. It is important to be aware that you will find a considerable variation in the different styles and quality of production, however and should be wary.

As a web site is only as good as the quality of the content contained within, it is important to focus on a regular update of meaningful and valuable information. Most people do not have the time nor the experience to do this themselves and look for other organizations to take it on. Always request an article writing sample and reference to testimonials before you employ the services of such a company.

While a well constructed website will contain a lot of elements including photographs and graphics, the quality of the written content is what makes the page and attracts the visitors. There are many good sources available for well-written articles, but it only makes sense to check the quality of the composition, spelling and grammar, by looking through an article writing sample before you decide.

The English language is a very complicated one and has numerous irregularities, quirks, subtleties and colloquialisms. As such, it almost always takes a native English speaker to put together articles which are natural and well constructed. There are many outlets online based in India and Pakistan, which will provide good service and a quick turnaround time, but their writers are invariably not native English speakers and you may well notice this in the final outcome.

In online marketing, the objective is to attract the attention of your target clientele by providing great information. Ideally, once somebody visits your site you should encourage them to "sign up" for further material. Once they have done this, they are entered into an autoresponder series and will get newsletters from you periodically. This is yet another reason to employ a content creator, but always remember to check their article writing samples diligently.

Article marketing is the process of distributing variations of your original article to key directories across the web. This can be a very powerful service, although it is very time-consuming and you should look for an experienced organization to handle this. Note that each article variant must be of the same high standard in terms of content and readability as the original, or your campaign is likely to flounder.

One of the most powerful reasons for conducting an article marketing campaign is to elevate your name to the status of expert and trusted source. By using a gifted ghostwriter as part of your campaign, your distributed articles will contain your name and author biography and the process of repetition through distribution will help you to attain that reputation.

While you should always ask for an article writing sample before you employ the services of a company online, make sure that you also specify that you are given a guarantee. In this way, if the quality of the finished product is not acceptable, you will get a refund and can move on to look for somebody who is more adept.

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