We all know how important it is to have an easy-to-navigate website. It is really annoying when we find ourselves battling with a website that is difficult to use and, if possible, we tend to move on to another site. Often enough, because of the need to provide all necessary information, our prime website is somewhat unwieldy for customers to handle. The result is that they turn somewhere else and we lose business opportunities. A second site may provide the answer. In building it, we must remember that It has to be truly user-friendly so that customers will like browsing through it. Having a user-friendly website is an invaluable asset for a company that is marketing goods or services on internet.
The purpose of a companys website is, first and foremost, to let internet users know what goods or services the company has available for sale and to give all other details related to these items. Naturally, when the range of products is fairly ample, this will lead to the website being crammed with a large quantity of data and details that will give a bit of a headache to customers searching for a specific product. Many of them may be tempted to pass on to another website. The solution of this problem may lie in the creation of a companys second website. This would have to be dedicated to a very limited number of products " preferably one or two " that the company intends to market above all others. Customers would then be facilitated in their search and the targeted products would stand much better chances of being sold.
We believe everyone will agree if we say that the way things are presented to us plays a fundamental role in getting us to accept them. It is not for nothing that as much care is often dedicated to gift-wrapping as it is to the gifts themselves. A website being essentially a display of goods or services sold by the company owning it, it must look as attractive as it possibly can. Unfortunately that is not always the case because companies tend to stress the range and quality of their products and to pay comparatively little attention to the general presentation of the website. This naturally has a negative impact on visitors to the website. One way of overcoming the problem would be the creation of a second, more streamlined website. It would not be difficult to make it a more eye-catching marketing device that would be far more efficient as an advertising medium. And of course advertising is essential if a company is to increase its sales.
We have all experienced at one stage or another a feeling of frustration when reading a verbose description or listening to a long-winded speech because we never seemed to be getting to the point of the matter. It is very much the same with company websites that embark on detailed descriptions of their contents. Readers attention is sure to wane after a while and they soon quit the site. On the contrary, a second website focusing on just a few items could provide prospective customers with brief, clear, down-to-the-point descriptions that, while simplifying matters, would still give all the necessary information on the products in question. This approach will definitely stand better chances of improving customers satisfaction and increasing company sales.
Being primarily intended to stimulate curiosity and facilitate decision-making, a second website should contain essential details of only some of the goods or services a company has available for sale. In other words, a second website is intended to assist customers looking for a particular product. However, a second website should always be linked to the main website, from which customers could obtain, if they wish, additional details as well as a full description of all other products available. The link would thus serve as a medium of publicity for the company.
Is optimizing a second website equivalent, in terms of difficulty and expense, to optimizing the main site? The answer is clearly, no. Because a second site is much slimmer and less complex than the main website, optimizing it is considerably easier. But there is another reason why a second website would prove helpful. If a company has two sites on the web, it automatically has better chances of being seen by prospective customers. This means in practice that the company has more business opportunities. The obvious conclusion is that the comparatively little effort required to set up and optimize a second website is more than justified by improved business prospects.
The purpose of a companys website is, first and foremost, to let internet users know what goods or services the company has available for sale and to give all other details related to these items. Naturally, when the range of products is fairly ample, this will lead to the website being crammed with a large quantity of data and details that will give a bit of a headache to customers searching for a specific product. Many of them may be tempted to pass on to another website. The solution of this problem may lie in the creation of a companys second website. This would have to be dedicated to a very limited number of products " preferably one or two " that the company intends to market above all others. Customers would then be facilitated in their search and the targeted products would stand much better chances of being sold.
We believe everyone will agree if we say that the way things are presented to us plays a fundamental role in getting us to accept them. It is not for nothing that as much care is often dedicated to gift-wrapping as it is to the gifts themselves. A website being essentially a display of goods or services sold by the company owning it, it must look as attractive as it possibly can. Unfortunately that is not always the case because companies tend to stress the range and quality of their products and to pay comparatively little attention to the general presentation of the website. This naturally has a negative impact on visitors to the website. One way of overcoming the problem would be the creation of a second, more streamlined website. It would not be difficult to make it a more eye-catching marketing device that would be far more efficient as an advertising medium. And of course advertising is essential if a company is to increase its sales.
We have all experienced at one stage or another a feeling of frustration when reading a verbose description or listening to a long-winded speech because we never seemed to be getting to the point of the matter. It is very much the same with company websites that embark on detailed descriptions of their contents. Readers attention is sure to wane after a while and they soon quit the site. On the contrary, a second website focusing on just a few items could provide prospective customers with brief, clear, down-to-the-point descriptions that, while simplifying matters, would still give all the necessary information on the products in question. This approach will definitely stand better chances of improving customers satisfaction and increasing company sales.
Being primarily intended to stimulate curiosity and facilitate decision-making, a second website should contain essential details of only some of the goods or services a company has available for sale. In other words, a second website is intended to assist customers looking for a particular product. However, a second website should always be linked to the main website, from which customers could obtain, if they wish, additional details as well as a full description of all other products available. The link would thus serve as a medium of publicity for the company.
Is optimizing a second website equivalent, in terms of difficulty and expense, to optimizing the main site? The answer is clearly, no. Because a second site is much slimmer and less complex than the main website, optimizing it is considerably easier. But there is another reason why a second website would prove helpful. If a company has two sites on the web, it automatically has better chances of being seen by prospective customers. This means in practice that the company has more business opportunities. The obvious conclusion is that the comparatively little effort required to set up and optimize a second website is more than justified by improved business prospects.
About the Author:
Cristiano Rubbi - He has always concentrated on the online tourist business for incoming visitors to Italy. Experience has suggested to him that another site is now necessary to handle specific requests. You can view his main WEBSITE and his SECOND WEBSITE by clicking on these links. Email him for more details at info@niceandeasytravel.it
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