Saturday, January 9, 2010

SEO or PPC? What to do

. Saturday, January 9, 2010
By Mark Sanders

Are you trying to figure out how can SEO help you to develop online business you are running? You might feel perplexed only by trying to understand search engine marketing glossary.

So how can you cut through the mystery of SEO and understand how to get your website noticed by the search engines? If you are looking for some clear principles to follow, here are the three most important.

First of all, think of the relevancy. Your content should be relevant and your keywords should be as specific as possible. Avoid amount of seo to exceed three percent, else it will be considered an seo cramming, which will hurt your optimization status. Do not forget to make your keywords visible for search engines, this means alt tags for your images, links and headings.

The second SEO principle is the structure of your site. Your page titles should always include your keywords, plus an idea of what kind of page they represent. For instance, if you are in the bird training niche, your About Us page may be titled: Bird training edge-About us. This tells the search engines that each page on your site is relevant and still gives your visitors an idea of where they are going when they click on your link.

You should also insert a link to your site map, as this will help search engine spiders to index your website. Include keywords in Meta tag description in such a way that it solicits an action to the visitor.

The final principle is community relevance. This means that you have popularity votes from the other websites in your niche. These would be in the form of back links to your site. When it comes to back links, quality is more important than quantity, so you should always link to sites that are popular with the search engines.

When it comes to this, content delivery sites, forum postings, articles and press releases are the best places to start. Just be sure that the sites you link to do not use no follow tags, because these will not give you any credit for linking to them.

If you find that your site is lacking in these principles, you should commit a bit of time every day to improving them. SEO is not an overnight process, but if you are patient and persistent you will be able to come out on top.

To succeed in SEO one thing you need to keep in mind - focus on relevancy, not only on numbers. Relevancy is is the key to the search engines, more relevancy and popularity - the better is your SEO status. In contrary, if you care only about the numbers, it will lead you to be labeled as spam site, which you definitely dont want to happen.

Put these principles into consistent practice and in time your SEO will improve dramatically.

About the Author:

Seo Optimization Now

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