Saturday, November 28, 2009

Increase Your Results Using The Secrets The Pros Use In Network Marketing

. Saturday, November 28, 2009
By Amir Shkolnik

If you ever come across network marketing secrets, just keep in mind they are a dime a dozen. The majority of everyone who comes online is looking for an easy way to do things, but there is a secret behind the madness. It's the process that we put in place to turn a complete stranger into a business associate.

There are many suggested techniques and ideas out there, but in one fundamental way many miss one key point. And this is also the area where the majority of network marketers make their critical mistake: As soon as a lead is generated, they jump in with a sales pitch.

Have you ever been told how great a company is and someone try to sell you? It happens everyday to millions of people, and it's going to happen again. What about, "If you don't join now you'll be sorry!" Uhm...does this make you just want to grab your credit card?

Preselling is the Essential Secret

The single best network marketing secret out there is to presell before you ever even think about asking for the sale. There are a couple of gurus out there today who positively excel in teaching this technique. For instance, Mike Dillard, who can be found at Magnetic Sponsoring, and Ann Sieg, who is from Renegade Network Marketer, teach constantly that you must first attract and teach prospects.

The reason most people don't utilize this and take advantage of it is because they lack the patience. However, as far as network marketing secrets go, this is just about the most powerful aspect to building a business.

Preselling involves taking an interest in educating your prospect. When you do that, you never need to give a sales pitch at all! The relationship evolves naturally and is much stronger than if you tried delivering a sales pitch. Here's how it works when done correctly:

1. Your lead funnel lands a prospect (perhaps someone comes to your landing page).

2. They contact you about your opportunity-typically via email or by responding to an offer. They anticipate you will launch into a sales pitch (as most usually do). But instead, you don't. Rather, you provide information that focuses on them-and how they can go from wherever they are now to achieving their goals.

3. As time moves along you teach and educate them on the benefits and ways of building an online empire. You talk about providing others with valuable information, and anything else except anything resembling a sales pitch.

4. It takes some time (which is why most network marketers get impatient), but after the prospect experiences your teaching style-with no sales pitch-they trust you. They know you genuinely want to help them succeed. So they ask you what network company you work with. Some even ask how they can get into that company.

Are all the pieces starting to take shape? When you are able to presell yourself, they begin to see the importance of their long range plans. In the end, this is one of the best kept network marketing secrets.

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