Rain- That's been the forecast here in New York for what feels like an eternity or at least the last bunch of months or so anyway! Let me ask you, at what point did Seattle and the North East Coast make a switch and I was left in the dark?
Being that rain was the principal of discussion for most of us of us in this part of the States at the beginning of the summer, it does bring to mind a lesson on Branding I picked up from one Dr. Ben Mack which occurred last year.
Over the next bunch of articles or so I will attempt to highlight some of the crucial parts of this presentation which was comprised of three main sections: 1) How to make lightning Strike, 2) Keeping the Lightning Striking and 3) Bottling your lightning.
In case your not aware of who Bejamin Mack is, he is one of the chief authorities on Branding right now in the United States. He is considered legendary in certain Ad agency circles for this work. Over the years Ben has held positions at some of the most respected advertizing agencies aorund and held position of Vice President for Brand strategy for a major corporation.
In a nut shell what that means is he was in charge of a budget of " billion dollars (now thats big money)! To me that is an indicator of someone who has some clout on Branding, do we see eye to eye? In addition to being a professional magician, Ben Mack has performed magic for many companies over the years, and at age 19 was the beneficiary of the celebrated (if your into magic) Award of Merit given by the Magic Castle.
For those alien to the concept of what a rainmaker is, a rainmaker is an individual medicine man not withstanding who instead of bringing a good harvest for his people brings increased revenue to his company by the use of his or her political connections, ability to attract customer therfore making the people he works for money.
The most important duty as a marketer is to "up sell" folks understanding of reality. In Benjamin Macks book entitled "Think Two Products Ahead" he gets into the whole concept of how useful branding can only happen when businesses (large or small) think two products ahead instead of the current time frame and for these companies to put together thriving affiliations with their client or customers through their Brand. The part in the book where Ben Mack discusses the process of developing your Legend Platform is absolutely priceless!
A Brand (your brand, a Brand called YOU) is constructed through the use of Legends or communication that is repeated time and time again. These tales can and should be allowed to contradict each other and shall grow with age. So, if you have to pick a story that you construct for your business to help grow your business (after all you are reading articles like this to help you become more profitable in your business arent you?) why not pick the type that grows stronger with age and you will indeed become "Legendary".
Stay tuned for the next part in the series of articles covering Dr. Bens How to Become a Rainmaker.
Being that rain was the principal of discussion for most of us of us in this part of the States at the beginning of the summer, it does bring to mind a lesson on Branding I picked up from one Dr. Ben Mack which occurred last year.
Over the next bunch of articles or so I will attempt to highlight some of the crucial parts of this presentation which was comprised of three main sections: 1) How to make lightning Strike, 2) Keeping the Lightning Striking and 3) Bottling your lightning.
In case your not aware of who Bejamin Mack is, he is one of the chief authorities on Branding right now in the United States. He is considered legendary in certain Ad agency circles for this work. Over the years Ben has held positions at some of the most respected advertizing agencies aorund and held position of Vice President for Brand strategy for a major corporation.
In a nut shell what that means is he was in charge of a budget of " billion dollars (now thats big money)! To me that is an indicator of someone who has some clout on Branding, do we see eye to eye? In addition to being a professional magician, Ben Mack has performed magic for many companies over the years, and at age 19 was the beneficiary of the celebrated (if your into magic) Award of Merit given by the Magic Castle.
For those alien to the concept of what a rainmaker is, a rainmaker is an individual medicine man not withstanding who instead of bringing a good harvest for his people brings increased revenue to his company by the use of his or her political connections, ability to attract customer therfore making the people he works for money.
The most important duty as a marketer is to "up sell" folks understanding of reality. In Benjamin Macks book entitled "Think Two Products Ahead" he gets into the whole concept of how useful branding can only happen when businesses (large or small) think two products ahead instead of the current time frame and for these companies to put together thriving affiliations with their client or customers through their Brand. The part in the book where Ben Mack discusses the process of developing your Legend Platform is absolutely priceless!
A Brand (your brand, a Brand called YOU) is constructed through the use of Legends or communication that is repeated time and time again. These tales can and should be allowed to contradict each other and shall grow with age. So, if you have to pick a story that you construct for your business to help grow your business (after all you are reading articles like this to help you become more profitable in your business arent you?) why not pick the type that grows stronger with age and you will indeed become "Legendary".
Stay tuned for the next part in the series of articles covering Dr. Bens How to Become a Rainmaker.
About the Author:
Rikki Dee is the man behing the Wizard of www.urwealthwizard.com where he examines the most current IM Biz Ops existing today including Zero Friction Marketing and provides you important info the "Gurus" don't want you to know about. Check out the Blog at Urwealthwizard's Blog
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