Generating more clicks and better leads from your PPC campaign requires time and effort to test what works and what doesn't. However, there are certain tactics you can use to speed up the process and get the most out of your Google Adwords campaign. The most widespread method for improving PPC campaigns is to run several variations of an ad and monitor the performance of each. Doing this will reveal which ads have higher click through rates and you then abandon low performing ads.
There are other methods you can use to improve PPC campaigns. Peter Kent, the author of 'Pay Per Click Search Engine Marketing for Dummies' names several methods for improving Quality Score on Google Adwords and fine-tuning campaigns. Here are five methods you can immediately use to improve your ad's performance:
1. Apply negative match keywords. Using negative match keywords on your campaign can weed out inappropriate clicks and only allow quality leads to your site. Google Adwords does this for you automatically. You just need to indicate your negative keywords and the system will do all the work for you.
2. Change your CPCs for major keywords. Modifying the CPCs of your major keywords may boost your campaign's overall performance. Just click on 'Tools' under the Campaign Management tab to modify your campaign. You have complete control of your ads here and this makes it easier to optimize your efforts.
3. Review and resubmit any rejected ads. Google Adwords will review every ad you submit and either accept or reject it. All rejected ads are stored in your Campaign Management section, and you can edit and resubmit them at any time. Review your work regularly and don't be afraid to resubmit an ad after tweaking it with different keywords.
4. Run ads at different times of the day. 'Dayparting' is the technique of defining what time of day your ads should be run, and you can coordinate this for a better reach. For example, if you are promoting restaurant coupons, it may be a good idea to run the ads a few hours before lunch or dinner hours when people are thinking about where to go or what to eat.
5. Understand your target market. You need to understand your audience first before you can reel them in with your ads. Find out why they would be interested in your product. You might also want to look at existing promotions they are already responding and buying. See how these promotions talk to your market and how your market talks in discussion forums and blogs.
Fine-tuning an Adwords campaign takes time because we mostly use a trial and error approach. However, the above guidelines have already been proven to improve PPC campaigns faster. Apply them now on your campaigns and see results faster.
There are other methods you can use to improve PPC campaigns. Peter Kent, the author of 'Pay Per Click Search Engine Marketing for Dummies' names several methods for improving Quality Score on Google Adwords and fine-tuning campaigns. Here are five methods you can immediately use to improve your ad's performance:
1. Apply negative match keywords. Using negative match keywords on your campaign can weed out inappropriate clicks and only allow quality leads to your site. Google Adwords does this for you automatically. You just need to indicate your negative keywords and the system will do all the work for you.
2. Change your CPCs for major keywords. Modifying the CPCs of your major keywords may boost your campaign's overall performance. Just click on 'Tools' under the Campaign Management tab to modify your campaign. You have complete control of your ads here and this makes it easier to optimize your efforts.
3. Review and resubmit any rejected ads. Google Adwords will review every ad you submit and either accept or reject it. All rejected ads are stored in your Campaign Management section, and you can edit and resubmit them at any time. Review your work regularly and don't be afraid to resubmit an ad after tweaking it with different keywords.
4. Run ads at different times of the day. 'Dayparting' is the technique of defining what time of day your ads should be run, and you can coordinate this for a better reach. For example, if you are promoting restaurant coupons, it may be a good idea to run the ads a few hours before lunch or dinner hours when people are thinking about where to go or what to eat.
5. Understand your target market. You need to understand your audience first before you can reel them in with your ads. Find out why they would be interested in your product. You might also want to look at existing promotions they are already responding and buying. See how these promotions talk to your market and how your market talks in discussion forums and blogs.
Fine-tuning an Adwords campaign takes time because we mostly use a trial and error approach. However, the above guidelines have already been proven to improve PPC campaigns faster. Apply them now on your campaigns and see results faster.
About the Author:
Marketing with a Pay Per Click Program is an effective technique that most online-businesses can use to find more sales. Creating quality Google Ads is one of the most important skills to have when using Pay Per Click - and there are many quality training guides available online.
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